30 October 2022

Best guide to Referring domains vs backlinks in 2023!

A Question often asked by people is: Referring domains vs backlinks: What's the difference? Referring domains are the unique websites that link to your site. Backlinks are links from other websites to yours. The main difference between referring domains and backlinks is that referring domains show how many unique websites are linking to yours, while backlinks show the total number of links from all websites. Referrals are a useful metric for determining how many websites have linked to your site, but backlinks provide more information about the quality of those links. The higher the number of backlinks, the better and more authoritative your domain appears to be. Referring domains are important because they give you an idea of how popular your business is and how many people are linking to it. Backlinks are also important because they help improve your website's search engine ranking. The more backlinks you have, the higher your business will rank in search results.

A strong backlink profile is important because it signals to search engines that your website is popular and trustworthy. This can help your website rank higher in search engine results pages (SERPs).

There are several factors that contribute to a website's DA score, including the number of referring domains and the quality of those links. To improve your DA score, you can focus on building more high-quality backlinks from authoritative websites.

What is a backlink?

A backlink is a link created when one website links to another. Backlinks are also called “inbound links” or “incoming links.” Backlinks are important to SEO (search engine optimisation). The number of backlinks is one indication of the popularity or importance of that website or web page. Google and other search engines use backlinks as a factor in determining Domain Authority, which is one way to measure the quality of a site's links. The more backlinks a business has, the more important or relevant that website is assumed to be. Most people think of backlinks as incoming links, but you can also have internal links on your site (where you are linking to pages on your own site).

For example, you may have a blog post that is linked to your homepage and another blog post that is linked to your "about us" page.

Backlinks come in two flavours: do-follow and no-follow.

What is a referring domain?

A referring domain is the source of traffic for a site. The source can be another website, a search engine, or a social media platform. Referring domains are an important metric for measuring the success of a business. If a website has a high number of referring domains, it means that the site is popular and generates a lot of traffic. If a website has a low number of referring domains, it means that the site is not popular and generates very little traffic. A high number of referring domains is one of the best ways to judge a website.

What is a unique IP address? A unique IP address is an Internet address that can be used to identify a specific computer or network. If a website has many visitors, it usually means that it's popular.

How can I check backlinks and referring domains for my site?

  • There are a few ways that you can check referring domains and backlinks. One way is to use a tool like Moz's Open Site Explorer. This tool allows you to see the number of inbound links pointing to a website, as well as the quality of those links.
  • Another way to check referring domains and backlinks is to use Google Search Console. This tool provides detailed information on your website's incoming links, including the anchor text and link destination.
  • You can also check referring domains and backlinks manually. To do this, simply type "link:" into Google, followed by the URL of the site you want to check. This will show you all of the websites that are linking to that site.

How do backlinks help SEO?

In order to improve the ranking of their website,

Many business owners focus on building backlinks. But how do backlinks actually impact SEO?

First, it’s important to understand that not all backlinks are created equal. A backlink from a high-quality website will be worth more than a backlink from a low-quality site. This is because Google looks at the quality of the linking website when determining the value of a backlink. So if a website that has a lot of domain authority (DA) links to your site, it will increase the value of your site. The more high-quality backlinks you have, the higher your ranking will be on Google.

Some SEOs do use link building tactics that could be considered spam.

What is Domain Authority?

Domain Authority (DA) is a metric that measures the strength of a website's backlink profile.

A DA score ranges from 1 to 100, with higher scores indicating a stronger backlink profile.

What Makes a Referring Domain Authoritative? 

There are many factors that contribute to a referring domain being authoritative. The most important factor is the age of the domain. Older domains are generally more trusted and considered more authoritative than newer domains. Another important factor is the number of referring domains. The more referring domains there are, the more likely it is that the referring domain is authoritative. Finally, the Alexa Rank and MozRank of the referring domain can also be indicative of its authority. Determining which referring domains to use as a basis for your link building campaign is essential for success. In order to do this, you need to be able to see what the competition is doing.


In conclusion, it is important to understand the difference between backlinks and referring domains when looking at your website's link profile. Referring domains are the unique websites that are linking to your website, while backlinks are the total number of links coming from all referring domains. While both metrics are important, referring domains give you a better idea of the quality of inbound links, since each referring domain is only counted once.