2 November 2022

6 Great tips to make SEO Affordable for your Business!

Are you a small business owner on a shoestring budget?

Or maybe you're just getting started and don't have a lot of money to throw around on affordable SEO. Whatever the case, you may be wondering if there's any way to make search engine optimisation (SEO) affordable for you.

The good news is, there are plenty of ways to get started with cheap SEO without breaking the bank.

1. Find the right keywords.

When it comes to marketing your business online, one of the most important things you can do is choose the right keywords. Without the right keywords, your website will not show up in search engine results, and you will miss out on potential customers. So how do you choose the right keywords? First, you need to understand what your customers are looking for. What are their needs and wants? Once you know this, you can start to narrow down your keyword options.

Do your Keyword Research

Do keyword research. Keyword research is the process of finding and selecting words and phrases that people use when searching for information on the internet.

The right keywords can make all the difference in whether or not your website shows up on search engine results pages (SERPs). That’s why it’s important to take the time to find the best keywords for your website.

Look at your competitor's Keywords

In order to ensure that your website is ranking high on search engines, it is important to analyse your competitor's keywords. This will give you an idea of what keywords are being used most frequently and how you can improve your own website's ranking. Additionally, by understanding your competitor's keywords, you can better target your own marketing efforts.

2. Create quality content.

Make sure your content is Unique

There are a lot of ways to make sure your content is unique and original. One way is to make sure you do your research. Go through and find different sources that will help support your writing. Another way is to come up with your own ideas and thoughts about the topic you are writing about. Take the time to sit down and brainstorm different ideas. Lastly, once you have all of your ideas down, start writing! Let your thoughts flow and write from your own perspective.

You need more than a standard content writer

As a business owner, you may be wondering if you should hire a content writer or an SEO writer. Here is a brief overview of the differences between the two types of writers:

A content writer focuses on creating compelling, interesting, and informative content for your website or blog. Their goal is to engage readers and keep them coming back for more.

An SEO writer, on the other hand, focuses on creating content that is optimised for search engines AND creates compelling, interesting, and informative content.

3. Build links.

You need relevant quality links

If you're hoping to improve your website's search engine ranking, one of the most important things you can do is focus on acquiring relevant, high-quality links. Inbound links from relevant websites not only help improve your site's visibility in SERPS, but also indicate to Google that your content is valuable and trustworthy. So how can you go about getting quality links that will actually improve your ranking?

You need a mix of nofollow & dofollow backlinks

You need a mix of nofollow and dofollow backlinks. Dofollow backlinks are simply links from one website to another that pass along link juice, or ranking power. Nofollow backlinks, on the other hand, are links that don't pass along link juice. While nofollow links aren't as valuable as dofollow links, they're still important because they help improve your site's overall link profile.

You need Strong DA

A strong Domain Authority (DA) is essential if you want your website to rank highly in search engine results pages (SERPs). A DA of 50+ means your site is well on its way to becoming a powerhouse in your industry.

4. Optimise your Meta

Optimise Meta Titles

Meta titles are one of the most important on-page SEO elements. A good meta title can make a big difference in the click-through rate (CTR) of your website.

Here are some tips on how to optimise your meta titles:

1. Keep it short and sweet - Your meta title should be no more than 60 characters long, including spaces. This is because Google will truncate anything longer than that.

2. Make it relevant to your business Google s search results are becoming more and more relevant based on the content of your page. In order to get the most clicks, use a meta title that gets right to the point and says what your page is all about.

3. Make it easy to read When writing your meta title, be sure that your keywords are bolded and separated by commas. This makes it easier for users to find what they are looking for on the page.

Optimise Meta Descriptions

Meta descriptions are the brief summaries that appear below your website's title in search engine results pages (SERPs). They give searchers an overview of what your page is about and can influence whether or not they click through to your site. Meta descriptions should be brief and to the point. Aim for around 155 characters, which is the maximum length that will display in SERPs.

5. Track your results.

Use Google Analytics

Google Analytics is a free web analytics service that tracks and reports website traffic. It is the most widely used web analytics service on the Internet. Google Analytics is used by millions of website owners and operators to understand how their visitors interact with their websites. It can be used to track the number of visitors, the number of page views, the bounce rate, and much more.

Use Google Search Console

If you want to make sure your website is appearing in Google search results, and track any issues with your site that might arise, you need to use Google Search Console. Search Console is a free service offered by Google that helps you monitor and maintain your site's presence in Google Search results.

Use SERanking or Wincher

There are many different SEO ranking tools available on the market today. Two of the most popular and well-known options are SERanking and Wincher. Both tools have their own unique features and benefits that can be helpful for any business owner or website manager looking to improve their search engine optimisation.

6. Be patient!

If you do these things, you will be on your way to affordable SEO success!

SEO can be a frustrating endeavour because it takes time to see results. It is important to be patient when working on SEO because it is a long-term strategy. Results will not happen overnight, but if you are consistent with your efforts, you will eventually see a rise in your website's ranking. Be patient and trust the process - eventually, your patience will pay off.