How Much Do SEO Freelancers Earn in the UK in 2023?


In the ever-evolving landscape of digital marketing, search engine optimisation (SEO) has become a vital component for businesses to enhance their online visibility and drive organic traffic. With the increasing demand for SEO services, many professionals are opting for freelance careers in the field. If you're considering joining the ranks of SEO freelancers in the United Kingdom, it's crucial to understand the earning potential and factors that influence income in this industry. In this article, we'll delve into the factors that determine SEO freelancer earnings and provide insights into the average rates in the UK.

Experience and Expertise

When it comes to SEO freelancers, experience and expertise play a significant role in determining their earning potential. Freelancers who have acquired a wealth of knowledge through years of hands-on experience tend to command higher rates. Clients value the insights and strategies that experienced freelancers bring to the table, and they are willing to pay a premium for their services. Additionally, freelancers who specialise in specific niches or possess expertise in technical SEO or content optimisation often earn more due to their specialised skills.

Portfolio and Reputation

Building a strong portfolio and establishing a stellar reputation can greatly impact an SEO freelancer's earning potential. Clients often look for freelancers with a proven track record of delivering tangible results and generating positive outcomes for their previous clients. By showcasing successful case studies, testimonials, and client feedback, freelancers can demonstrate their expertise and increase their perceived value. A solid reputation can lead to higher rates and a steady stream of clients seeking their services.

Geographic Location

Geographic location is another crucial factor that influences SEO freelancer earnings in the UK. Freelancers based in larger cities such as London, Manchester, or Birmingham may have the advantage of charging higher rates due to the higher cost of living and increased demand for SEO services. On the other hand, freelancers located in smaller towns or rural areas may need to adjust their rates to remain competitive. However, with remote work becoming more prevalent, freelancers are not limited to serving local clients, allowing them to tap into a broader market and potentially command higher rates.

Service Offerings and Pricing Models

The range of services offered by an SEO freelancer can impact their earnings. Freelancers who provide a comprehensive suite of SEO services, including keyword research, on-page optimisation, link building, and analytics, may attract clients who prefer a one-stop solution. By diversifying their offerings, freelancers can cater to different client needs and potentially increase their earnings. Additionally, the pricing model chosen by the freelancer can influence their income. Some freelancers charge an hourly rate, while others offer project-based or retainer-based pricing. Each model has its advantages and considerations, so it's important to determine the most suitable approach based on individual circumstances.

Average Earnings of SEO Freelancers in the UK

Pinpointing the exact earnings of SEO freelancers in the UK can be challenging due to variations in experience, location, and client requirements. However, based on industry surveys and market insights, the average hourly rate for SEO freelancers in the UK ranges from £30 to £100, depending on factors such as expertise, portfolio, and reputation. Some highly skilled and sought-after freelancers may even charge premium rates exceeding £100 per hour. It's worth noting that these rates are approximate and can vary significantly based on the aforementioned factors.


Becoming an SEO freelancer in the UK can be a lucrative career choice for those with a passion for digital marketing and a drive to help businesses succeed online. By focusing on gaining experience, building a strong portfolio, and cultivating a stellar reputation, freelancers can maximise their earning potential. Remember to adapt your pricing based on the value you provide, and consider geographical location and market demand.

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