11 December 2022

Tracking Keyword Rankings -The Complete Guide

In this article, we will be taking a deep dive into how to use SEO tools to help you track your ranking on Google and search engines.

When it comes to tracking your keyword ranking on Google, there are a few different methods that you can use. The first method is to simply use Google Search Console. This is a free tool provided by Google that allows you to see how your website is performing in the search results.

What is Tracking?

Assuming you're referring to the act of keyword tracking, it is the process of monitoring the ranking of a website or web page for specific keywords on search engines. By tracking keywords and their rankings, you can get an idea of how well your SEO (search engine optimization) efforts are performing.

There are a number of ways to track keyword rankings, but one of the most popular is using Google Search Console. Google Search Console is a free tool that gives you insights into how your website is performing on Google search. You can use it to track your website's keyword rankings over time, as well as get other useful data such as click-through rate and average position.

Another popular method is to use a paid keyword rank tracker like SEMrush or Moz. These tools offer more features than Google Search Console, such as detailed reports and competitor analysis. However, they come at a cost.

No matter which method you choose, tracking keyword rankings can be an important part of your SEO strategy. By keeping an eye on your progress, you can make adjustments to your campaigns as needed and ensure that you're on track to reach your goals.

Why Track Keyword Ranking?

There are numerous benefits of tracking keyword rankings on Google. Perhaps the most obvious benefit is that it allows you to see how well your website is performing in search engine results pages (SERPs) for specific keywords. This information can help you to gauge the effectiveness of your SEO efforts and make necessary adjustments to improve your website's ranking.

In addition, tracking keyword rankings can also give you insights into your competition. By monitoring where your competitors rank for certain keywords, you can get an idea of their SEO strategy and adjust yours accordingly. Additionally, if you notice a competitor suddenly outranking you for a particular keyword, it could be an indication that they are using some shady black hat tactics that you'll need to be aware of.

Overall, tracking keyword rankings is an essential part of any successful SEO strategy. It provides valuable insights that can help you to improve your website's ranking and keep ahead of the competition.

Top 10 keyword ranking tools to track your rankings

1. Google Search Console
2. Moz Pro
3. SERPWatcher
4. Rank Tracker
5. Advanced Web Ranking
6. Authority Labs
7. SEMrush
8. AccuRanker
9. Optmyzr
10. KW Finder

What are the Benefits of Tracking Keyword Rankings?

There are a number of benefits to tracking keyword rankings on Google. Perhaps the most obvious benefit is that you can see how your website is performing in the SERPs for various keywords. This information can be used to inform your SEO strategy and help you identify which keywords are most important to target.

In addition, tracking keyword rankings can also help you spot trends. For example, if you notice that your website is consistently ranking lower for a particular keyword, you may need to take action to improve your ranking. Conversely, if you see that your website is suddenly ranking much higher for a particular keyword, it could be an indication that your SEO efforts are paying off.

Overall, tracking keyword rankings is a valuable way to measure your website's SEO performance and ensure that your efforts are yielding results.

How do I Track Keyword Ranking?

Assuming you have a list of keywords you want to track ranking for in Google, there are a few different ways to go about it.

The first is to use Google Search Console. This is a free tool provided by Google that gives you a lot of data about your website, including what keywords it ranks for and where it ranks in the SERPs. To use Search Console, you'll need to add and verify your website with Google. Once you've done that, go to the "Search Results" report and select the pages you want to track. You can then see what position each page is in for each keyword.

Another option is to use a paid tool like Moz Pro or SERanking. These tools will give you even more data than Search Console, including historical data and search volume data. They also offer other features like keyword research and competitor analysis.

Finally, you could just do a manual search in Google for each keyword and note down the position of your website. This might be time-consuming, but it's free!

How do I Know If a Keyword is Getting Ranked on Google?

There are a few different ways to track keyword rankings on Google. The most common method is to use a rank tracker like Moz or SEMrush. These tools will track your keywords for you and give you detailed reports on where your keywords are ranking.

Another way to track keyword rankings is to use the Google Search Console. The Search Console is a free tool from Google that allows you to see how your website is performing in Google search. You can use the Search Console to see what keywords your website is ranking for and where your website ranks in the search results.

Finally, you can also manually check your keyword rankings by searching for your keywords in Google and noting where your website appears in the search results.

Which method you use to track keyword rankings will depend on your needs and preferences. If you just want to keep a general tabs on your keyword rankings, using a rank tracker like Moz or SERanking is probably the easiest option. However, if you want more detailed data on your keyword rankings, using the Search Console is a good option. And if you prefer to do things manually, checking your keyword rankings manually is always an option!

Conclusion

This guide has hopefully given you a good understanding of how to track your keyword rankings on Google. By using the right tools and following the tips in this guide, you can easily keep track of your keywords and ensure that your website is ranking high in the search engines.