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SEO Services and Social Media Marketing

SEO Services and Social Media Marketing

SEO Services and Social Media Marketing

There is no doubt in the power of Facebook,google+, Twitter and so forth. Their ability to generate traffic can be unparalleled if done right. Yet I question the impact its influence has on search engine optimisation? There is so much importance placed on it that I question why sites that are not associated with any social profiles, still manage to rank high on search engines? Keep in mind, I will only discuss this topic based on my experience, others findings and a bit of logic. After-all search engines don’t reveal how social sites can help you. If we all knew the answer, think of its implications. Is the correlation between SEO and social media a factor that should not be ignored? Let’s start with these three scenarios in mind;

1) You can get people to add, like and share content directly from your website.

2) You can get people to add you directly on your social network site or from their social networks.

3) The third option emerges from third party sites and providers selling likes and fans.

Other methods do exist but those mentioned above are the most accessible. They also make it easier to target potential customers and visitors.

The analysis of social media marketing

So far, the power in social media sites seems to be generated from the authority and popularity. That is the more likes, shares, re-tweets and so forth you have, the more important your social networking becomes. Bear in mind these must stem from on page factors. That is, social signals at page level and social signals at domain level according to seo-moz findings. Visitors must add or like your site or share content that can be directly attributed to your websites’ domain. This is logical as search engines always look to satisfy users. Therefore if you have so many users sharing your content which in effect also spreads your domain link around, then yes, you deserve recognition. If they like your content then search engines will like you. Do not get it confused, spamming likes and tweets and re-tweets have not been proven to have a positive impact or correlation yet, but the make up of these social sites make them so authoritative that if you are lucky and follow certain steps you will gain from it. Continue reading to find out how to gain from it. In the continuation of his article you will further understand most of the implications associated with social media.

#SEO #Services #Social #Media #Marketing

Source by Richard K Amanatey

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Discover Why SEO Should Be Used Alongside Social Media optimisation

Discover Why SEO Should Be Used Alongside Social Media Optimization

Discover Why SEO Should Be Used Alongside Social Media optimisation

We have all heard of SEO – search engine optimisation and this is a concept that is now readily used by business owners and sales people as a way to drive sales and reach target audiences. However, how many people out there know and understand SMO – social media optimisation? This is a fairly new concept brought about by the increasing of social networking sites such as MySpace, Twitter and Facebook and for those that have already started using these sites as a form of marketing have already reaped the great benefits that it can provide when used properly.

For small business, both SMO and SEO play key roles in boosting profits and successes simply because they are free services or ones that cost very little but still manage to be a promotional strategy that meets far more people than other forms of promotion. The internet is now readily used by practically everyone on the planet which means that no matter what time, day or night, there will be someone looking for the one thing that you can provide them. SEO and social media optimisation as forms of internet marketing use the great benefits that the internet has to offer both customers and sales people, helping create branches that lead the two together to boost traffic and potentially profits.

There are three main reasons why you should be using social media optimisation methods as a form of internet marketing for your small business:

1. It doesn’t matter what your company provides or sells, there is an audience out there that will benefit from it. This is the greatest benefit to social media optimisation – a much broader audience that what you would normally expect from other forms of promotion.

2. Search engine optimisation and social media optimisation are two forms of internet marketing which costs very little and in some cases, nothing at all. This means that you get the greatest of benefits and rewards for the least money spent and explains why these forms of internet marketing are fast becoming very popular.

3. The growth of the internet as well as social media sites means that there is practically no end to what you can achieve. There are always new people signing up to these social networking sites on a daily basis which means that your target audience can only continue to grow. This means that you will never run out of customers or clients to attract and the more that you continue this internet marketing strategy, the faster your small business will grow.

There are so many benefits to be had from search engine optimisation and social media optimisation as forms of internet marketing that to list them all, we could be here for almost a lifetime. People use the internet for everything these days so it would make sense that small business can use it too for their own advantages.

#Discover #SEO #Social #Media #optimisation

Source by Jafet Hana

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Significance of Social Media in Search Engine optimisation

Significance of Social Media in Search Engine Optimization

Significance of Social Media in Search Engine optimisation

In the advent of social media there is so much fuss about getting the best out of the social media as far as internet marketing is concerned. It may have been a dream some years back that social media would be a powerful search engine optimisation tool. With the recent upsurge in the number of people who join and spend time on these platforms it has become inevitable to omit them in the grand search engine optimisation plan.

It is important that you understand the role that online media plays in the process of search engine optimisation for you to implement the measures and reap the maximum rewards of social media optimisation. Search engines are set in a way they crawl sites that are regularly visited by huge traffic and they also estimate the amount of time that a person spends in a site since it is very important is estimating how useful a site is to the visitors. Sites with high bounce rate are less likely to be ranked high in the search engines. This is the reason why sites like Facebook, Twitter and MySpace are ranked highly by search engines since they have enormous amount traffic and visitors spend considerable amount of time in the site.

Since these are interactive platforms, search engines rank them easily. It is therefore important measure that you integrate your website with a social media account such as a Facebook fan page or Twitter. This strategy not only creates a huge traffic to your website but also works perfectly as a search engine optimisation technique. You should integrate the social media to your website using the freely available plug-in that make it easier. If your site is a CMS website you can easily integrate your social media via plug-ins like the ‘Sexy Bookmark’ Plug-in for wordpress users.

As mentioned above they play a very significant role in search engine optimisation. You should therefore create a strategic cloud of Web 2.0 sites that link to your website since they are highly regarded by the search engines. The Web 2.0 sites include Blogger, wordpress.com, HubPages, Squidoo and Infobarrel amongst others. These sites have a significant SEO role. Additionally the site should have relevance of linking to the major internet media platforms to make the site look like an authority site in a given niche.

If your site is a blog the use of social media can be the best strategy to popular rank your blog and consequently rank high in search engines. You can easily do this by publishing every post that you write in the blog on the social media platform. This brings huge amount of traffic that streams to your site. Social media also provides an important backlink to your website. If you develop a Facebook fan page you can provide a link in the page to your website. This link carries a lot of SEO significance.

These are some important measures that you should implement in your website for it to rank well and within a short time. The bottom line is creating an interactive platform for the visitors in your website.

#Significance #Social #Media #Search #Engine #optimisation

Source by Dominic Payne

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Combine Social Media and SEO Marketing

Combine Social Media and SEO Marketing

Combine Social Media and SEO Marketing

Online social media marketing methods often hold benefits for SEO (Search Engine optimisation), especially when companies intentionally combine these two strategies.

Social media based SEO marketing improves search engine rankings, increases immediate link-based traffic, and helps to expand public awareness of a specific brand or product.

Some potential venues to combine SEO and social media marketing include social networking (MySpace), the comments section of blogs, social bookmarking sites, and micro-blogging services like Twitter.

Each of these systems will yield a significant promotional benefit, but only when the marketers carefully avoid “spam” and other blatant sales tactics.

Let’s suppose a company has introduced an unusual new service that is not available anywhere else, and now wants to increase the awareness of it among Internet users.

It could combine social media and SEO marketing by submitting links on social bookmarking sites (Reddit, Care2, Digg, etc.) to an article on its website about the service.

If people “upvote” the link mentioned above, they will appear on more important pages of the bookmarking services as well as provide an increasing SEO benefit.

Some of these will be successful, while others are ignored. Either way, the submission of these links often helps a new web page become indexed in search engine results more rapidly.

Another way businesses and organizations combine these two forms of marketing is to operate their own blogs, MySpace pages, or micro-blogs.

On Twitter, for example, an interesting post may be “retweeted” by other users, enhancing its visibility and making the associated link appear on additional user pages across the site.

The marketing benefits can be magnified when social media content itself is optimized using SEO techniques.

A page on MySpace or Twitter, for example, will do more to promote a site if it uses keywords the correct way or has its own inbound links. A link posted to Digg or Reddit will help SEO efforts more if it has popular search keywords in its title.

Some methods to combine social media and SEO worked well in the past but have become less effective. Blog comment areas that have added the “nofollow” tag to their links are of little use to SEO, although they can still produce direct traffic. The same goes for Wikipedia links and most sponsored blog postings.

Although social media based marketing requires some time and effort, one major advantage is that it doesn’t directly cost any money. It has also been known to combing fast results with an effective and attention-getting format. These benefits will probably ensure that marketers continue to develop new ways to promote businesses and enhance SEO using social media.

#Combine #Social #Media #SEO #Marketing

Source by Chuck Aikens

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Social Media Marketing Services

Social Media Marketing Services

Social Media Marketing Services

Social media marketing services can be a huge benefit for companies that want to grow their company, but don’t have the personal or finances in place to hire an employee to play that role.

Social media is just part of an overall well planned SEO strategy to grow your company market presence and stay in touch with your customer base.

Having a consistent web presence is enhanced by having a campaign that’s always active and relative with your target audience. It’s best to have a person behind the face of the company or better put, in “front” of your target audience as the face of the company.

When a company needs social media marketing services, it’s best to be selective and find out what the experience of the prospective company is, in order to evaluate the success of the campaigns.

Ask these questions:

· What media landscape is essential for your target audience?

· Will they be consistent on a daily, weekly and monthly basis?

· Do they really understand that it’s about “building relationships first and then about marketing?

· Can they point to any successes they’ve had in the past?

· What will the cost be?

· Who will your company representative be contacting at the marketing services firm, to keep fresh information flowing to?

Services includes shaping the brand, reliability, consumer base and relationships. A good firm will provide a highly modified marketing management service that assist businesses with their continuing marketing needs.

A well designed plan begins with the understanding the business and finishes with the expansion of the business.

Social media marketing services includes a number of services which help a business grow and attract more and more customers day by day. With search engine optimisation, the results can take months to see results, and a great deal of patience.

Marketing services can see results in as little as a week or a month.

Recent studies reveal that a majority of customers purchase goods or services and they want information before they do so, so they look in blogs, forums, video search engines, and other media.

These marketing services that play an important role in a company’s brand and reputation:

  • Social bookmarking
  • Video marketing and promotion
  • Community building and monitoring
  • optimisation
  • Brand management using monitoring
  • Profile creation & management (Twitter, Facebook, Flickr, YouTube, etc.)
  • Distribution
  • Blog promotion
  • Blog Management
  • Forum posting and reviews

Using relevant content, social bookmaking, forum posting, blog creation and social media profiles, you will begin generating traffic and finally increasing the number of loyal consumers.

What is the need of professional Social Media Marketing Services?

Social media is an element of daily life for many online users. Social media is mainly a platform for individual communication between users. Social media sites are used to find opportunities to connect with businesses.

Facebook, LinkedIn, and Twitter are an enormous way to produce new business by using the existing network of contacts.

Traffic can also be generated by posting articles at social bookmarking sites like Digg, Delicious and others. Your website can get thousands of visitors from these social media sites.

Blogs and forums allow you and your users to post additional content there, resulting in more traffic to your business website.

How can you “track” your social media marketing services?

Ways to be sure the campaign is working…..

  • Your website stats and logs will show you any referrals from social media sites
  • Ask your website visitors/callers how they found you

Most companies will provide monthly reports and details on all tasks covered. They should report to you the number of posts made in a month with site names and links to the posts.

#Social #Media #Marketing #Services

Source by Steve Berchtold

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Social Bookmarking: Link Building Simplified For Search Engine optimisation

Social Bookmarking: Link Building Simplified For Search Engine Optimization

Social Bookmarking: Link Building Simplified For Search Engine optimisation

Contrary to popular belief, search engine optimisation is extremely easy. You need to think about what it would take for you to become the renowned expert in your field. You must offer content that is original and valuable to a consumer. Only then, will you conquer the major search engines.
One way link building is the core part of search engine marketing. There are many simple ways to obtain one way links: directories, articles, press releases, and most importantly social bookmarking. When you submit your website to a directory, the directory has an editor take a look at your website and either approve or deny it based on their rules. If you are approved, you will gain the all important one way link pointing to your website. Directories need to accept new submissions to keep their content fresh. This makes the search engines and consumers happy.

Social Bookmarking gives YOU all of the power. You select your site and use a social bookmarking website to gain one automatic backlink. It does not stop there! Then, you add tags to the listing. The secret here is that you get a link to your site on every single tag page as well. That can result in anywhere from 10 to 20 one way links per social bookmarking site! You must make sure that your website offers unique, relevant, highly valuable content. If it does, other people will bookmark your website as well. The more people bookmark your site, the better traffic you will gain from that social bookmarking website.

Social Bookmarking is the best way to create an internet buzz about your products or your company. If you offer unique content that people will find useful, you have outstanding odds of ending up on the front page of social bookmarking websites. If your link is on the frontpage, you will receive a large amount of traffic for the effort.

If you do not offer outstanding content on your website, you will still gain the all important one way links to your website. Even negative reviews of your site will not change the ways the search engines see your link. Search engines look for new relevant content. All you have to do is provide it to them!

The most important aspect of social bookmarking is spam. Most sites allow their users to either vote on the importance of a site, or allow them to ignore you and your site slowly goes away. Don’t ruin this great opportunity for the other internet marketers out there. Social bookmarking is based on the idea of a sites popularity being decided by the visitors of that site. Make sure you are adding important sites that you use every day to these sites, as well as your own personal websites. Social bookmarking is meant for the entire community to enjoy. You should cater your bookmarks to a person that would find them, not the major search engines. You can be sure that the search engines will figure out how to find social bookmarking spam, just like they’ve found all of the other spamming methods.

Link exchanges are a thing of the past. The only time when link exchanges work is when they provide useful information and products to your customers. Otherwise, link exchanges are nearly useless. Search Engines have figured out the idea behind the link exchange and have lowered the value of exchanged links to almost nothing.

Links are the most important aspect of search engine optimisation, according to all three of the major search engines. Even the links you use inside of your website count. MSN, Yahoo, and google all analyze your site’s inner linking structure to figure out what keywords are most important to your website. This is the best way for them to find which keywords are important in regards to your company. Spamming of search engines is on the rapid decline, because search engines have become smarter than most of us.

Use your head and you should be soaring to the top of the search engines in no time!

#Social #Bookmarking #Link #Building #Simplified #Search #Engine #optimisation

Source by Ross M. Goldberg

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Search Engine Marketing – A Perfect Blend of SEO, SEM, and Social Media

Search Engine Marketing - A Perfect Blend of SEO, SEM, and Social Media

Search Engine Marketing – A Perfect Blend of SEO, SEM, and Social Media

Search engine marketing (SEM) has evolved to become the most reliable strategy for reaching your target audience and driving conversions. It boosts your company’s exposure within your space; it compels your market to visit your website; it positions your product as the solution to their problems. As a result, your sales increase. Your revenue and profit swell. Your ROI rises. And your business enjoys stronger branding and customer loyalty in the process.

Many of your competitors are already using SEM in an attempt to capture a larger portion of your market. There has never been a better time to protect and expand your territory. This article will explain why search engine marketing should be a critical piece of your online marketing strategy. You’ll discover the value of hiring an SEM expert versus forging a path on your own. We’ll also describe how SEM PR and SEM social media tactics converge with SEO and PPC to produce a groundswell of momentum.

Why Search Engine Marketing Is Critical

SEM blends SEO, pay-per-click advertising, and social media strategies to give your company a higher level of visibility within the search engines’ listings. But, visibility without sales is useless. And therein lies the true value of SEM.

Your online marketing efforts must generate conversions in order to justify the investment. Conversions might include a prospect buying your product, signing up for your newsletter, or becoming your affiliate. It might include subscribing to a continuity program that generates monthly revenue. Search engine marketing not only allows your company to approach your audience, but it engages the conversation that is already occurring in their mind. It compels action, which lifts your conversion rate.

Is Hiring A Search Engine Marketing (SEM) Expert Necessary?

Every tactic that is leveraged within a comprehensive search engine marketing deployment can be learned. The problem is, doing so is incredibly time-consuming. The algorithms that govern the search engine’s organic rankings change constantly. The major PPC platforms endure a seemingly endless string of upheavals. Social media sites are still in their infancy; as they mature, so too, will the tactics required to leverage them. Developing proficiency in each area of search engine marketing takes an enormous amount of time.

An SEM expert will design a search engine optimisation campaign that pushes your website to the top rankings for your chosen keywords. They can also launch a pay-per-click advertising campaign that further improves your exposure. Social media marketing tactics can be integrated to dovetail with the rest of your search engine marketing deployment. Even though you could launch these strategies on your own, do you have the time to learn and apply them?

SEM PR: Melding Search Engine Marketing With Public Relations

SEM PR has its roots in search engine optimisation. Years ago, online public relations was managed largely through the creation and distribution of online press releases. This is still effective today. These press releases gain traction in the search engines’ organic listings. That builds your company’s brand while helping to push negative publicity off the first page of results.

Today, online PR has been incorporated within a broader SEM context that includes SEO, PPC, and online reputation management (ORM). For example, a press release can be distributed online in order to gain traction within the natural listings. Then, a PPC campaign can be launched to direct your audience to the press release on your website. Links can be placed throughout the page to other positive coverage. The more points of exposure, the less likely negative press will penetrate the top rankings in the search engines. This is a core element of ORM and by extension, search engine marketing.

Leveraging SEM Social Media optimisation For A Competitive Edge

Social media sites began to enjoy ranking authority in the major search engines a few years ago. That authority has only increased over time, making social media an important cog in search engine marketing. This is the reason SEM social media optimisation has become critical for companies that need to reach niche markets.

By establishing a presence on the top social media sites, an SEM SEO agency can develop multiple entry points in the organic listings. That increases your exposure to your audience. It also prevents bad press from infiltrating the top listings for your keywords. These advantages converge to deliver a competitive edge for your company.

The Value Of Hiring A Professional SEO Marketing Consultant

Time is the most valuable commodity of all. Once it expires, it cannot be retrieved. This is why a growing number of companies – including your competitors – are opting to hire a professional SEO marketing consultant. They realize that search engine marketing strategies are complex. The learning curve is steep. What’s more, deploying SEO, PPC, and SMO tactics poorly can do far more harm than good. Precision in execution is critical.

If you have already mastered each of the strategies that make up SEM and have a refined system through which to deploy them, you may not need an SEM expert. Otherwise, you might be fighting an uphill struggle. Consider contacting a search engine marketing specialist today.

#Search #Engine #Marketing #Perfect #Blend #SEO #SEM #Social #Media

Source by Julie Ross

 

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