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How to Integrate Social Media With Search Engine Optimisation

How to Integrate Social Media With Search Engine Optimisation

How to Integrate Social Media With Search Engine Optimisation

Social media sites are powerful additions to every small business marketing toolkit. But these have not replaced search engine optimisation for purposes of increasing website visibility in google and other search engines. Search engine optimisation specialists recommend a digital marketing strategy which successfully combines social networking with SEO.

Integrating 2 of the most effective internet marketing techniques can generate multiple channels of quality Internet traffic and significantly increase conversions.

SEO includes both on-page and off-page strategies. On-page techniques refer to steps that take place on the pages of a website and are implemented to facilitate indexing by search engine robots and attract human readers as well. These include the intelligent use and placement of keywords in the title, meta description, content, image alt attributes and tags. Other on-page techniques which promote site visibility include content creation, site design and navigability, and optimized permalink structure.

Off-page strategies involve efforts which are aimed at creating as much links from other parts of the Internet. Listings at online directories, submission of URL at google and other search engines, relevant link exchanges and sharing in social media sites are some of the most productive off-page techniques.

While small businesses can use social sites without having their own websites, the real power of social media marketing materialises when business owners use them to engage existing and potential customers or clients and boost site traffic at the same time.

Tips for integrating social media and SEO

Search engine optimisation specialists recommend creating and managing social sites while observing basic SEO techniques.

1. Create business profiles or accounts in various social networks, particularly where your target consumers are found. Customers and clients are generally found in Facebook, Twitter and YouTube while professionals stay in touch and share more specialised information in LinkedIn.

2. Register a profile name that matches your website or business name and includes a targeted keyword. For Facebook Pages, a fan or business page with at least 25 subscribers may register a special username containing the business or product name and keyword.

3. Activate integration by embedding a code in your web page which will show your Facebook profile and allow site visitors to “Like” your page. Add a Twitter and LinkedIn button as well.

4. Create useful content and post them regularly on your website. Be sure to have all keywords in place before sharing your article links on the social sites.

Social media sites continuously develop applications which enhance integration. Taking the time to explore new features and managing consumer interactions will keep your digital marketing strategy fresh. Businesses that recognise the need for social media integration and management have started to create positions to serve these main functions or outsource them.

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Source by Belinda Faulkner

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