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Professional Web Design and Development Services – An Insight

Professional Web Design and Development Services - An Insight

Professional Web Design and Development Services – An Insight

If you are thinking of availing professional web design services, then spend some thoughts to get the best service. There are numerous companies dedicated at providing web solutions, ranging from web development to custom web designing services. However, you need to select a company that aims to satisfy its clients and issue deliverables according to your requisites within stipulated time frame.

A professional web design and web development company has the competence to accurately manage the entire project right from the scratch till the end. With a gamut of innovative ideas and exceptional development services, these firms endeavor to give the best services to their clients.

Good web designing and development services can have a prolific impact on the overall sales of the business and increase the volume of traffic to the websites. The professional designers and developers boasts a vivid knowledge and with the aid of the latest designing tools seek to guarantee the most outstanding results to the clients. Furthermore, a website with proper navigation tools and fast loading time also appeals the viewers. With SEO services being considered as one of the most influential ways of building online presence, a professional web design and development company must render services that strictly conform to search engine optimisation techniques. SEO friendly web development and designing services help a website to get easily listed in the search engine’s index.

The basic web design skills include knowledge of basic programming languages such as Xml, HTML, CSS and script languages for front-end and server-end interface. A professional designer boasts keen competence on data base management and project management.

In the web development front, PHP is considered as the best choice. Being a server side script, PHP generates dynamic web pages as it is compatible with database servers such as Oracle, MySQL. There are certain other benefits that make PHP website development as the most popular choice for the small as well as the large organizations.

PHP programming is compatible with almost all operating systems Linux, Mac, Windows. This scripting language offers faster page loading speed to the web pages.

PHP Website Development is highly favored because PHP scripted webpages can be easily modified. Thus, when you need to implement any changes or modify anything, it can be done with ease. This language has simple and easy syntax and functions.

PHP website development requires less expenses and low maintenance charges. Owing to the reliability and effective performance it offers, PHP is just the right choice for creating user-friendly websites.

A company rendering professional web design and development services must cater to all the needs of yours irrespective of the fact whether you are availing the services for creating commercial, non-profit or public websites. The web developers and designers must boast the competence of creating new websites, remodel an existing website, develop SEO friendly content, arrange proper domain name and registration provide domain hosting service, provide database management service, create web layouts and more.

It is a fact that as an entrepreneur, you must know the exact marketing strategy which will help your business flourish. And getting your business website designed and developed by a professional web design company will aptly attest your marketing campaign to provide you productive outcome.

#Professional #Web #Design #Development #Services #Insight

Source by Jacques Neel

Affordable Web Design – WordPress

Affordable Web Design - WordPress

Affordable Web Design – wordpress

Getting affordable design is very important to every business owner; first, you need to consider the price being charged and also the services being offered for your website to be made. Getting affordable web design is not that simple though in these days. Reason? Because in most cases, the affordable ones are believed to offer cheap services.

Cheap services means that they have no guarantee that the website will provide maximum services in terms of reliability, SEO friendliness or any other feature that may help your website yield income for your business. Nevertheless, that doesn’t mean that you can’t get any good and affordable web design company. But remember that cheap prices don’t guarantee you of best services in website designing. Here are some tips though which you can use to help you identify an affordable website design which will ensure the utmost of your website in business.

First, you need to identify the available website design companies near you and establish what their own website looks like. The outside of anything portrays the inside of it. The very judgment that you are going to find in their website will give you a picture of what kind of website they are going to design for you. If they have wordpress features in them, then you also have to know at what extent are they featured and also how these features help the website. Don’t be cheated that because a web design company offers wordpress features to create the website then they become the best website design.

It’s how the wordpress features are seen function in the website that shows the importance of having a web design they are. Remember to also consider each companies portfolio so that you can evaluate what other type of work they have.

Secondly, determine the sleek-ness of each company’s website. Here the interesting part of this; for a builder, you will find that their houses are much worse than the other people they are building their houses. The same applies to the website design companies.

Their sites are much worse than the clients. if you find a web design company that is too featuring and designed, it will also give you a question mark, since this means that they spend a lot of time on developing their own site rather than their clients-do you agree?-check out for that and you will be sure to get an affordable website design from the very many who claim to be.

#Affordable #Web #Design #wordpress

wordpress&id=5818397″>Source by John Halas

An Online Guide to Web Design and Development

An Online Guide to Web Design and Development

An Online Guide to Web Design and Development

It’s 21st century and we all by now know for sure that technology has rapidly taken over the world and now everything that was either documented on papers or was in a hard copy has been replaced by Websites, servers, emails etc. Website is not just a web page but it is the identity of any business. Website is like the sole source of business development in today’s world, the better design the more profit. Via one website, people can focus on business development in US all the way from China without any hassle of travelling all the way to US or welcoming the client’s to their home country to show them around the office. Isn’t the new tech-world just great, making business easier day by day?

A good website design & layout needs a good marketing strategy; the better the rating of your website on google and other search engines the more business for you. Internet marketing is just the best thing in today’s world, everything is now dependent on the search engines, be it shopping for electronic appliances, car’s or clothes, everything is just a click away! And the key to success to survive in any online business is using the best internet marketing service provider, who knows what your product is about and who your targeted audience is!

Prior to search for a provider, all you need to do is search online to find the best company that can help you build the website of your choice and provide you with complete Ecommerce & SEO Solutions. Beware of the individual’s operating from India/Pakistan/Philippines etc, they are all out there waiting for you to fall a prey and charge you pretty much more than you can think off and provide you with poor quality services. A good provide would usually charge you anywhere from USD500 to USD2,000 for website design and complete eCommerce solutions. Any provide you willing to work with, would provide you with free consultancy and would understand & analyze your needs first, before quoting you a price and taking up the offer. You can find good provider’s online on google or other portal’s like elance, oDesk, freelancer etc. But then again, be your own judge and find the best provide for yourself.

The competition is really touch and there are a million provider’s now operating from different parts of the world; but quality and turnaround time is the only thing that matters the most. So before you pay, check the quality of the services, ask for free samples, prior work experience, ratings & feedback from ex-clients etc. This will help you in judging on the provider and the quality of the services. Outsourcing is the most cost effective solution in today’s world and most companies & manufacturing houses in US, UK have now started outsourcing their divisions to third world countries and make more profits. Find the right provider for yourself, Not only save money but start earning in just no time from the website & effective internet marketing! Good Luck.

#Online #Guide #Web #Design #Development

Source by Giles Barett

Why Choose Custom Website Development Over Template Design?

Why Choose Custom Website Development Over Template Design?

Why Choose Custom Website Development Over Template Design?

For most small businesses, price is one of the biggest determining factors when it comes to what type of web development business owners choose to invest in. Because the costs of developing a custom-coded website can range so widely – from a few thousand dollars to tens of thousands – businesses often steer clear of custom developers, opting instead for templated websites built on website platforms such as iBuilt or wordpress. Websites developed from templates may average lower costs than custom built websites, but what they gain in price point they often lack in capabilities and flexibility.

Custom websites offer more unique design.

Template websites force developers to work within a pre-determined layout and design features. Aside from the ability to change background color and perhaps text, template websites offer little room for developers to customize the website’s look, content placement and navigation. Websites custom built from code, on the other hand, offer a limitless range of design capabilities, and can be tailored to any look.

Think of the difference between plugging one’s business logo and contact information into a business card template, and having a business card designed just for that business. Like business cards, websites are a key visual representation of a company brand, and website templates tend to look like just that – templates. While there are many different website templates available, many of them tend to offer the same design features and functionality, and web-savvy users can spot a website template easily. Custom websites allow businesses to avoid that “cookie cutter” look with a one-of-a-kind unique design.

Custom coded websites offer more robust capabilities.

While template websites are confined to the navigation, structure and widget applications laid out in the template, custom developed websites’ functions are limited only by the developer‘s imagination and skill. The reality is that most businesses don’t simply need a website; they need a website with custom applications capable of managing, analyzing and displaying data and/or content. For large scale business owners, template websites will never offer the functionality necessary to run the kind of custom-built applications that will help their websites – and businesses – run most efficiently. Website templates are only as flexible as the simple widgets which come with them.

Custom websites can offer more value at the same cost of template designs.

While custom developed websites may, overall, average higher in costs than template website design, not all custom websites cost more than template websites. Many wordpress designers who work from pre-purchased web templates charge just as much – if not more – than competitively priced freelance web developers. The truth is that website developers – whether custom programmers or template designers – range quite widely in how they price their services. If price is an important factor for your website, it’s best to shop around to see which developer offers the best price and quality. You might be surprised to find that custom web developers offer just as much – if not more – as their template designing counterparts, often at the same price or lower.

#Choose #Custom #Website #Development #Template #Design

Source by Marjorie Steele

SEO Web Design Secrets – Search Engine optimisation Tips For Beginners

SEO Web Design Secrets - Search Engine Optimization Tips For Beginners

SEO Web Design Secrets – Search Engine optimisation Tips For Beginners

SEO web design is a skill that can be learned, though most search engine optimisation for beginners courses dwell too much on linking strategy as opposed to web site design per se.  There are many ways for most normal people to get an improved search engine ranking, and secure a high search engine listing, and while linking is important, good on-site SEO is also necessary.

Although it might not seem like it, getting a good listing on google or any of the other search engines is not as difficult as many like to claim. There are rules to follow, and if you play the game properly then the outcome should be in your favour.  The tips provided  in this article are not really secrets as such; although many people offer to divulge marvelous secrets to you, all they are giving you is stuff that people have been using for years.

So you won’t get any secrets here.  I have nothing hidden away that I don’t want anybody to know, and if I had I wouldn’t tell you about it! Would you?  If you had some secrets that were so valuable that they were making you money, would you give them away free in an article like this one?  Of course you wouldn’t!

So here are my not-so-secret tips on getting a good listing in google and improving your search engine ranking.  You likely know a fair bit about meta tags, and have been informed that most are not used by search engines.  Well let me tell you something. If you ‘google‘ Article Services you will finds my website right at the top in the #1 position for that keyword. Check the description that google provides right under the title: that is exactly as it is in the ‘Description’ tag that I have on the site. So don’t let anybody tell you that google don’t use the Description tag, because they do.  So do Ask and MSN (now Live Search), and Yahoo also uses it, but not the whole thing exactly as written.

The Keyword tag is another matter.  google aren’t interested in what you tell them the keywords are:  they decide the relevance of the page themselves from the text and Alt tags on the page. google no longer need keyword repetition to understand what you are writing about:  they have the LSI algorithm now, that will determine the meaning of your page from the character strings it contains.  The algorithm is programmed to calculate a relevance factor from the vocabulary you use in relation to the rest of the vocabulary on the page. However, back to SEO web design, and some search engine optimisation tips for beginners. 

In addition to the Description meta tag, the HTML tags you should use are:

1.  The Keywords meta tag.  Although little used it only takes a second to put in, and does no harm.  There is evidence that some search engines might use it. The rest of the meta tags are pointless.

2.  The TITLE tag.  This is the title of your web page, and should contain the primary keyword for the page.  Each page should be written round one primary keyword that relates to the subject of your website or niche.

For example, if your niche is costume jewelry, the primary keyword for your home page would be ‘costume jewelry’.  You could then have a number of ‘silos’ with a main page title each.  The title of one main silo page could be ‘simulated diamonds’ and the first page title of that silo could be ‘garnets’. All of these are the primary keywords for their respective pages.  Another silo could be ‘colored gem stones’, with that as the primary keyword for the main silo page, and that for your first sub-page in that silo could be ‘citrine’. And so on.

Each page must have one primary keyword, and it should be included in the Title tag for that page. The Title tag does not appear in the body of the article, but in the HTML between the two HEAD tags in your html.

3.  The H tag.  These are heading tags, with H1 being the most important. The heading for each main section in your page should be contained within H1 tags, and many pages have only the one set of such tags.  Subheadings, containing secondary keywords, should be contained within H2 tags, and so on. Thus, in the example above, the heading or your garnets silo could be could be ‘Garnets in Costume Jewelry’ in H1 tags. 

After an introduction to garnets, you could then have an H2 heading containing ‘The Source of Garnets: Where Garnets Come From’,  then another passage of text headed  ‘How Garnets are Cut for Costume Jewelry’, again held in H2 tags.

4.  The ALT attribute.  Use ‘Alt = ‘ within the Img tags of your images and graphics.  This lets the search engines know what the graphic is about:  search engines do not read graphics, and the Alt attribute offers you the chance to use your graphics meaningfully with respect to SEO web design.


That’s all you have to worry about regarding the HTML tags. You text formatting can be used to emphasize to search engines what the important text on your page is.  Thus, if you use bold text, underscoring or italics, they indicate the important words and phrases.  Thus, use the ‘STRONG’and ‘U’ html tags in your heading.


Don’t worry too much about your keyword density (KD), other than having to much. Too high a KD could harm you if google thinks you are making unnecessary use of them. Write naturally for human readers, and not robots. If your text reads well and makes it clear what the subject of the passage is about, then you will be fine. In my writing I ignore the concept of KD altogether. I use my keywords as indicated above, and also in the first and last 100 characters on the page (or at least in the last paragraph somewhere).

Good SEO web design is not keyword fixated, but contains good contextually related vocabulary that the LSI algorithm can use to target the relevance of the page to the search term being used by somebody using the search engine to find information. That’s all a keyword is:  a term used by somebody looking for information.  If you cannot work without a target KD, then I would go for a max of 1% with plenty associated vocabulary, synonyms. Related terms, etc. 

Thus, if you are writing a 400 word article on the keyword ‘losing weight’, use these words four times, not twelve (1% not 3%)

None of these are web design secrets, and I doubt if there are any such secrets left any more. I suppose the only thing even approaching a secret here is that my description meta tag is copied exactly by google in the listing for my #1 placed website.  That allows you to determine how google users see the description of your site in the listing. 

I have several more SEO web design tips to offer, but these will be the subject of another article. In the meantime if you implement these search engine optimisation tips for beginners, then you should soon see an improvement in your website’s search engine ranking.

#SEO #Web #Design #Secrets #Search #Engine #optimisation #Tips #Beginners

Source by Peter Nisbet

Best Website Design Platform? WordPress – 7 Reasons Why

Best Website Design Platform? WordPress - 7 Reasons Why

Best Website Design Platform? wordpress – 7 Reasons Why

If you are a website designer, or are starting up a website or a blog for the first time, you have probably started to realize that wordpress is most definitely the best website design platform available today. Some website designers have given other web hosting platforms a try, but ultimately come back to wordpress based on all of the features listed below that make it such a compelling solution for websites that require sales or lead generation performance.

• Content distribution engine – when configured properly (most people don’t) wordpress is a content distribution engine. We configure wordpress websites to distribute to search engines, ping sites, social media sites, social bookmarking sites and RSS aggregator sites. This sends each blog post to more than 10,000 sites! You can find your post in google within a few minutes.

• Plugins – wordpress has what amounts to an endless supply of available plugins for you to apply to your website. These are all easy to download and apply to your website, and they are completely free! No matter what your website needs in terms of functionality, wordpress usually has the plugin you will need so you don’t need to write custom software to do this.

• Themes – Website designers know that one of the most important aspects of creating an attractive website is the availability of nice looking themes. wordpress has thousands of themes, which are all completely customizable to meet the needs of your specific website design. The themes are available in open format, 1 column, 2 columns, 3 columns, many different colors and graphics.

• Cost – You can set up free websites or blogs on wordpress.com, however, the serious business or website designer can set up their own domain name (and a premium or professionally custom designed website theme if desired) with a wordpress website at a hosting company for under $60 a year. That is a small investment for a business tool that end up being a major source of income and business lead generation.

• Intra-Site Linking – For both search engine optimisation (SEO) and usability purposes it is ultra important to have a solid linking scheme for the pages of your website. wordpress links pages through SEO-friendly menus and special pages like tags, categories and archives as well as blog widgets like tag clouds, most recent posts and most recent comments.

• Simplicity – wordpress is extremely user-friendly. Even the newest website designer can easily install wordpress with a click. It is not necessary for a new website designer to know anything at all about computers in order to use wordpress to host their websites. Once it is installed, you just have to log into your account, add a page or blog post and start editing. It’s as simple as using a word processor like Microsoft Word.

• Easily Customizable – Once you have your website(s) up and running with wordpress, it is extremely simple to customize your wordpress web design. Website designers will love all of wordpress‘s widgets that allow simple drag and drop designing with ease. You will find that you can literally do almost anything with wordpress‘s design capabilities.

#Website #Design #Platform #wordpress #Reasons

wordpress—7-Reasons-Why&id=4124951″>Source by Michael Cordova

Blog Design – 3 Ways to Redesign Your Blog

Blog Design - 3 Ways to Redesign Your Blog

Blog Design – 3 Ways to Redesign Your Blog

  • Does your blog have an outdated design?
  • Does your current design look unattractive?
  • Do you want to attract and retain your visitors?

If you have an outdated or unattractive design for your blog it may turn off your visitors. Website owners often fall in love with their own design without seeing it from their visitor’s viewpoint. Ask several of your friends to evaluate your current blog design by asking for their honest opinions. Alternatively visit Web site design forums and ask for a free evaluation.

3 ways to redesign your blog

1. Customize your current blog

Instead of investing a lot of time and money by starting from scratch customize your current design a little to give it a new look. Here are two simple wordpress customizations that will give your blog an attractive new design:

Select a new theme

  • google “free wordpress themes”
  • Scroll through the list of themes and choose one that will suit your business
  • Download the themes file to your desktop
  • Unzip the files using Winzip or other software
  • Upload the folder to the themes folder on the server (wp-content-themes)
  • Log in to your administration panel and click on settings — Appearance
  • Select your new theme then save it
  • Refresh the web page to view your new theme

Change the heading banner

  • Design a new banner in your favorite graphics software (e.g. Photoshop, Fireworks)
  • Right-click on your current header image then select properties to find the name of the banner
  • Name your new banner the same as the old one then save it on your desktop
  • Upload the new banner to replace the old one on the server
  • Refresh your web page to view the new banner

2. Purchase a premium wordpress design template

Why purchase a premium design template when you can easily install a free theme?

Premium themes contain clean code, are optimized for the search engines plus you receive professional technical support should you have problems with installation or customization. It also saves you time looking through hundreds of free themes not knowing what’s in the code or if the theme will be updated. Theme developers invest lots of time to make sure the designs look professional. This allows you to easily upgrade your current design with a professional theme for your business.

3. Hire a professional Web designer

A professional web designer will create a customized design that matches the tone of your business. The design will be unique so it will stand out from your competitors plus it will be easier to brand your business. Your Web designer gives you peace of mind because you will receive professional advice, technical support and he’ll suggest effective ways to promote your blog.

#Blog #Design #Ways #Redesign #Blog

Source by Herman Drost

WordPress Web Designing: 7 Reasons Why WordPress Is The Best For Website Design

WordPress Web Designing: 7 Reasons Why WordPress Is The Best For Website Design

wordpress Web Designing: 7 Reasons Why wordpress Is The Best For Website Design

If you are a website designer or a business owner looking to start a website to showcase your business, you probably must have heard of wordpress web designing.

wordpress is the most popular CMS (Content Management System) and website design platform used by millions of businesses and web designers. This is no surprise as the platform is easy to use, versatile and can be learned by a relatively new user.

In this article, I have outlined seven reasons that make wordpress the ideal platform for web designing:

Easy Customization

wordpress as a CMS (Content Management System) has been a driven force behind successful website development and designing. It accounts for the majority of successful websites online as a result of the easy customization that wordpress offers.

With intuitive and user-friendly features, wordpress can be used by website design professionals and beginners alike to create and build websites that is suited to their needs.

There are thousands of custom plugins and themes available online. Most of these plugins and themes are free to use; some are fee based, however, are inexpensive. Because of this, thousands of websites have these free and inexpensive plugins that help reflecting the owners’ personal touch. This accounts for why wordpress is the most widely used platform for wordpress web designing.

Moreover, many modern browsers are compatible with wordpress customized websites making such websites reachable to more audiences worldwide.

Search Engine Friendly

wordpress web designing is simplified with search engine friendly features that comes default with wordpress. wordpress presents an easy way for web developers and business entities to achieve their search engine optimisation objectives.

With wordpress, you have the liberty to create web addresses(URLs) that are pleasing to the search engines, publish content as often as you like, and install plugins available online to help you optimize your website for higher search engine ranking.

wordpress also submits your content immediately you publish it to the search engines so that your content can be ranked easily and quickly. It has a content management in place that allows you to control how your content is distributed and indexed to reach higher in the search engine results page.


There are so many features that come default with wordpress and you can extend these features with plugins to provide maximum functionality. As many plugins are being released day in day out, setting up a wordpress site that is actively functional is easy. No matter what you want in terms of functionality, there is a plugin or a number of them that will serve just that.

wordpress has an endless supply of plugins both free and premium. With the click of a button, you can download and install plugins of your choice for free. Many will argue that premium plugins offer choicer functionality than the free ones. What you need will determine whether you go with a free or fee based plugin.


In order to be able to create and design a nice looking website, there have to be some attractive themes that will serve the root function. The driving force behind successful and attractive websites is the choice of theme being used. When you choose a theme, test it out see how it looks on the website and determine if it’s what you need.

With thousands of customizable themes available for wordpress, you can easily choose and get the one that will meet your website design needs. Moreover themes available are free or in most cases very inexpensive, making modifying and customizing your site easy.

Cost Effective

Aside the costs spent on domain and hosting, maintaining a wordpress site is not costly. Themes and plugins are free otherwise very inexpensive making it a cinch to maintain a site that you can customize to reflect your personal touch.

Search Engine optimisation

With an intuitive content management system, link management and customizable permalink system, your website can be formatted to look exactly how the search engines wants it look.

wordpress is built with a simple programming language that the search engine spider understands so that indexing is not an issue.

Easy to Use

wordpress user interface is very simple and user-friendly, making it easy to be operated with no coding knowledge. However, a designer will find it much easier to customize and modify a site so that personal touch can shine through.


One of the most important parts of a website is its design. The design of a website will make or mar it. If the website’s design looks professional, it draws in visitors and more viewers. It also helps turn visitors into loyal reader.

However, if the design of a website is poor and not user-friendly, it pushes away potential readers from your site. The Coeus Squad google.com/website?sl=ar&tl=en&hl=en&u=http://thecoeus.com/services/website-design/”>professional webdesign services is committed to providing you with the best design for your website for maximum conversion and sales.

#wordpress #Web #Designing #Reasons #wordpress #Website #Design

wordpress-Web-Designing:-7-Reasons-Why-wordpress-Is-The-Best-For-Website-Design&id=7499364″>Source by Aruna Macharla

Web Design & Search Engine Optimisation (SEO) Myths – Revealed

Web Design & Search Engine Optimisation (SEO) Myths - Revealed

Web Design & Search Engine Optimisation (SEO) Myths – Revealed

Search engine optimisation (SEO) is a complex and diverse topic that’s both never constant and constantly changing. There are hundreds of myths about SEO, some were once true but no longer apply (outdated information), while others were simply never true to begin with (disinformation).

The large amount of different opinions and tactics used by both Web Designers and SEO Consultants (which can be completely contrasting) has also helped to create myths. Combine this with the large number of web forums and blogs that allow people to share their views, and you have the perfect environment for not only creating myths but for them to spread like a viral epidemic. Here are some of the most common myths explained.

Myth Name: Build it and they will come

Myth Description: The belief that a website will receive large quantities of targeted traffic as soon as it goes online.

Truth: The biggest myth I still come across most days is the aptly named “build it and they will come myth”. The cause of the myth is a combination of outdated information, a non realistic, over optimistic site owner or a lack of understanding of the web. Back in the old days of the internet you could “build a site and they would come”, just by submitting to the main search engines of the day (to a degree). This was largely due to the lack of web sites around at the time, meaning top positions were that much easier to secure.

Nowadays a site must be advertised just like any business. A good analogy is your site is a shop and a search engine is a high-street. The only problem is your shop is not on the high-street, so some kind of sign is required to inform passers by where you are and what you do.

Myth Name: Search Engine Submission Myths

Myth Description: The belief that a website needs to submit every page to the search engines. The belief that regular or monthly submissions will result in better search engine rankings. The belief that a website needs to keep on submitting to search engines or they will forget about the site. The belief that if a website submits to thousands of search engines its traffic levels will go through the roof.

Truth: While some of these myths used to have a bit of truth to them, nowadays search engine submission is not required at all. The myths have been caused mainly by some companies who provide submission services. This is because it’s financially in their interest for people to believe the myths are true.

It doesn’t hurt to submit to the major search engines but indexing can be achieved faster by simply getting links to a site (as long as the page where the link is on is known to the search engines).

There is also no point at all submitting to thousands of search engines. There are only a handful of search engines that people actually use. Many of the other search engines have been created to obtain the submitters email address which is then added to email lists (which spammers will pay money for).

Myth Name: Meta Tag Optimisation

Myth Description: The belief that search engine optimisation is just about Meta tags.

Truth: Meta tags used to be very important to rankings until search engines became more complex. While some Meta tags are still important like the description and title tags which most search engines display on their result pages (so they can influence click through rates drastically). Most tags like the keyword tag are obsolete.

I believe the cause of this myth is twofold. One, because it’s outdated information (to a degree) and two, because people want to believe there’s a secret magic formula that only SEO’s know about. That way a lack of rankings is not their fault, plus it keeps the conspiracy theorists happy.

Myth Name: Black Hat & White Hat Search Engine Optimisation

Myth Description: The belief that there are two types of SEO, black hat and white hat (the old good verses evil).

Truth: Quite simple this one but nearly always over looked. Any attempt to alter the search engines results and obtain more traffic is against most search engines guidelines. While there are tactics that may get you banned and others that may not or are not widely known about (yet), they are all trying to influence the results and therefore are against the guidelines.

SEO is neither black nor white, but many shades of grey. Just try to know what you’re doing and more importantly the associated risks.

Myth Name: google‘s PageRank (PR) is the most important aspect of a sites ability to rank

Myth Description: Self explanatory this one, the belief that PR is a God like entity we must all worship in order to obtain rankings.

Truth: It is widely believed by expert SEO’s and even been stated by google Guy (a google employee) that the PR we see on the toolbar is out of date as soon as we get to see it. google update PR constantly but only update the toolbar PR now and then. PR is also only one part of a complex ranking system. How big a percentage it plays in rankings, only google knows.

One thing for sure, it doesn’t matter how good your PR is on the toolbar, it’s not going to get you anymore traffic from Yahoo or MSN (you heard it here first).

There are many more web design myths about SEO, most of which can be spotted if you read between the lines and think about whether it would make sense from a search engines perspective. One of the most important parts of SEO is finding a reliable source of information. If you want to learn more, a good place to start is one of the numerous SEO Forums on the web.

#Web #Design #amp #Search #Engine #Optimisation #SEO #Myths #Revealed

Source by James Anderson

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