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Make Your Visitor Your Permanent Customer Through Search Engine Marketing

Make Your Visitor Your Permanent Customer Through Search Engine Marketing

Make Your Visitor Your Permanent Customer Through Search Engine Marketing

SEM, which is the short form of the term Search engine marketing, is a part of internet marketing strategy. It is used primarily to promote a website and thereby increase the sales of products and services offered by it through the Internet.

In the present day business scenario, it is the biggest online marketing medium, which brings the organization to a position from where they can make their products available to a larger customer base. Because of all these reasons every organization that deals with online business transaction are trying to promote their website with the best Search Engine Marketing techniques. This is also important because it is not just sufficient for any organization to have a website for conducting its business. But what makes the real difference is that proper SEM marketing techniques should be used to optimize the website so that it becomes search engine and user friendly.

The main function of the search engine marketing is to increase and improve the volume and quality of the visitors and the traffic coming to the website. This is done by increasing the visibility of the website on the search engine ranking pages (SERP). Converting the visitors of the website into the customers is the main idea of SEM . The number of the visitors who visited the website and finally got converted in to the clients is also observed as a part of search engine marketing strategy. This is done to check the effectiveness of the SEM campaign and is measured by making a list of those who visited the website and later bought any product or services or even opened an account on the website.

Some of the important thing that needs to be considered before starting the search engine marketing to promote any online business is:

o Decide the number of pages that need to be optimized through SEO.

o Identify the website pages which need higher ranking in the search engine, so that special attention can be paid on those pages.

o Prepare the written material related to the theme of the website, which can be posted on different sites and would attract the viewers. These could be articles, blogs and press releases.

o Submit these articles to different directories and website to increase its visibility.

o Make sure that the website offers all the relevant information about your company and its business, which can help in its promotion.

o Make sure that your website is highly functional, user friendly and easily available for the online visitors.

If all these strategies properly targeted than it can definitely result in giving you the most effective Search Engine Marketing results. This will definitely improve your website’s ranking on the search engines and can drive your online sales.

#Visitor #Permanent #Customer #Search #Engine #Marketing

Source by Albert Peterson

Businesses and SEO Internet Marketing Consultants Need To Understand Today’s Intelligent Customer

Businesses and SEO Internet Marketing Consultants Need To Understand Today’s Intelligent Customer

A key question for all businesses is “how do consumers decide to buy a service?”. This has evolved and is continuing to change in today’s digital age. For thousands of years people relied on their families for advice and recommendations on who to use. Today, increasingly people are away from their support networks of families and friends, either in distance or in outlook. So they now rely heavily on digital advice, so if a company or brand is not there in the virtual world, they will not be chosen.

Today’s consumer is far more intelligent than in the past. They will collect information from google, Bing, Yahoo and other major search engines. Finding informative sites that will supply information. They will only look on page 1 of the search engines, typically only 1-5% will move to page 2.

Increasingly they will check on their favourite Social Networking sites, they ask friends on Facebook, MySpace and for business related requirements, LinkedIn. Searching on these sites as well.

They are avid readers of consumer reviews, whether for booking restaurants or reviews on Amazon. The danger for any business is to have negative reviews or low average ratings. This is an issue as only a small number of people write reviews and these are often negative. Those that people are happy with, are less likely to write a review.
These are all areas that good Search Engine Optimisation SEO consultants will help you with.

These internet consumers are knowledgeable when researching on search engines. They understand which ones are adverts and are increasingly skeptical about these. After all, the companies paying, only have to pay, they do it because they are not professional and not on the front page for other reasons. They prefer the organic search results. They understand that the companies at the top of the listings are more likely to be professional companies that will meet their requirements.

The intelligent internet purchaser is time strapped, so they will choose on the basis of the following factors.

– Domain Name
– Title of web site
– Description
– Quality and Clarity of the web site

Doe the domain name reinforce the product or service, does it reinforce expertise in the product? The first line of a google description and the description below, only have around seventy characters, so need to be carefully chosen to attract people to go to the website.

When they get to the website, if they are going to stay, you have eight seconds to convince them. Key information needs to load rapidly, it must show them what the page and website is about, otherwise they will press the “Back” button and look again.

If you guide an intelligent consumer to the end you have a profitable customer.

– Large cities like London are far more likely to be home to the intelligent consumer.
– They value quality solutions.
– The Intelligent consumer is affluent and less driven by cost.
– They are often thinking short term, just in time.
– The intelligent consumer is more likely to use digital sources for information, email and web rather than snail mail and papers.
– They are often far from their family and good friends, so have to rely on the web for keeping in contact and seeking advice and information.
– They are using the search engines to purchase, they do not have the time to go window shopping.

These are the types of consumers who all businesses want. Enjoy finding them.

#Businesses #SEO #Internet #Marketing #Consultants #Understand #Todays #Intelligent #Customer

Source by Steve J Hooker

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