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How Google Updates Affect Your SEO Campaign

How Google Updates Affect Your SEO Campaign

How google Updates Affect Your SEO Campaign

google updates its algorithms quite often. In fact, if we visit google‘s algorithm update history, it is easy to note they roll out new updates multiple times a month, and several times a year. Some updates include simple changes in the aesthetics of the search results page, whereas others include the introduction of new ranking factors.

We all know performing SEO on a website is continuous work, a routine. Actions made today will only reflect on your traffic down the road, and it takes patience and persistence to continue.

However:

Things out of our control can happen and ruin all the methodical and daily work we’ve done for our website’s SEO: the drastic changes in google‘s algorithm!

Does That Mean I Should Change My SEO Strategy Every Time google Releases a New Algorithm Update?

While it is good to pay attention to these updates, you shouldn’t worry about having to change your entire SEO campaign.

google Algorithm updates represent new ranking opportunities and criteria that SEOs should comply with, which is why SEO is a continuous strategy.

So, Why Does google Update Its Algorithms So Frequently?

google constantly releases algorithm updates in order to maintain its superb online advertising and search services. Several things can go wrong when running a business online, causing it to shut doors unexpectedly.

When this happens to a brick-and-mortar store, it is easy to see they have officially closed down; however, how can you tell if an online business is still operating or not?

That’s where “Bots” come in!

google has “crawling robots” that go around discovering and inspecting websites 24/7. If Googlebots can’t get to your website, it will never be indexed. This means if google can’t see your website content, then it won’t rank your website either.

You can avoid all this stress by performing technical SEO strategies to ensure your website is visible to crawler Bots, loads at fast speed, and depicts a true representation of your brand image.

Once your website is discoverable, Bots will analyze the layout and structure of your business, indicating how google should be evaluating and ranking your website. Clues such as breadcrumbs, structured markup and sitemap can help guide the Bots through your content, pointing out the most important pages and blocking the ones google shouldn’t consider.

Why Are google Algorithm Updates Necessary?

What makes google better than Bing, among other search engines, is the speed, accuracy and quality of the content it provides in its search results page.

Think about it:

If the search results page displayed links to websites that had little to do with what you actually searched for, or if it took too long to display it results, wouldn’t you try a different service?

We would!

That being said, google is looking for the best content available online, so it is safe to say that “content is king”! Quality content must be helpful, informational, readable and digestible – not just fluff.

The general rule of thumb here is:

“the better the content, the higher are the chances it will rank on the first page of search engine results.”

Choose Quality Over Quantity – Always!

Since its inception, google has been fighting off cheating practices of rank manipulation. This includes link schemes, link spamming, hidden keywords and keyword stuffing. Such practices are known as “black-hat SEO” and are used to boost website rankings.

Most people would like to know how long it takes a website to google.com/website?sl=ar&tl=en&hl=en&u=https://www.savageglobalmarketing.com/blog/how-long-does-it-take-to-rank-my-website-on-google-and-other-search-engines/”>rank on google, but the truth is there are no pre-determined deadlines for search engines; trying to bypass the process will only work against you.

Understand this:

“More content” doesn’t necessarily mean “better content”,

which is why google rewards websites that offer value to its users, punishing and removing the schemers from search engine results pages.

What Should I Do When google Releases Algorithm Updates?

Ultimately, google relies on a broad network of trust indicators that help determine the most reliable and trustworthy sources available online.

Besides quality content, another main trust indicator is the amount and quality of links pointing back to your website, known as backlinks.

The same rule mentioned above applies here: choose quality over quantity! You can always find people offering hundreds and thousands of “quality” backlinks to your website for very little investment, but if some of them are “spammy” and not trustworthy, google will mark your website as untrusted, and will remove it from its search engine results page.

Once google has established your website as spam, it will require double, triple, or quadruple amount of effort to help it bounce back.

Quality backlinks are directly associated with google.com/website?sl=ar&tl=en&hl=en&u=https://moz.com/learn/SEO/domain-authority”>Domain Authority (DA), a metric calculated by evaluating linking root domains, total links and more that helps predict how a website will rank on search engines, like google.

Thus, for effective SEO strategy, building and managing the link profile of a website is crucial to improve its domain authority.

In Conclusion

While rankings will constantly oscillate, your position on search engines results pages should not shift drastically if you follow these principles.

Whatever you do, DO NOT panic: poorly constructed ideas and actions will negatively affect your SEO strategy; if you are applying white-hat SEO strategies, just be patient.

#google #Updates #Affect #SEO #Campaign

google-Updates-Affect-Your-SEO-Campaign&id=9800952″>Source by Vitor Silva

How Google Posts Could Affect the Future of SEO

How Google Posts Could Affect the Future of SEO

How google Posts Could Affect the Future of SEO

Over the past few months, google has undergone a few exciting changes. Penguin 4.0 had its final phase rolled out, meaning it’s now in real time. The search engine is also displaying official Twitter profile feeds for entities to all English searchers worldwide.

There is a clear emphasis on providing current content to users, so searchers receive the most up-to-date and relevant results first. google is now taking a further step towards providing real-time updates by introducing google Posts, also referred to in the past as Your Podium on google.

This “experimental new podium” will allow individuals and businesses to produce content directly on the search engine. When people search for a particular business or name, the content will appear highly ranked in the search results. In a way, it seems to be the new google+ for brands and celebrities.

How Does It Work?
google has been relatively quiet about the new feature, but it has been experimenting with it for some time. Back in January of 2016, it was released as a way to allow political candidates the chance to post lengthy debate rebuttals.

The aim is to give people the opportunity to hear from the companies and people they care about directly. At this stage, it’s on an invite-only basis and only verified individuals and organizations will be able to use the feature.

Those with an invite will be able to communicate directly on google via images, videos, and text. The process of creating content is meant to be quick and straightforward, much like on social media. Once you’ve published your piece of content, it will become instantly visible in search results related to your name or that of the organization you represent.

Entities also get their own profile, which looks much like it would on your average social media page. It displays a profile photo above your name, over what appears to be a cover image, along with your post feed.

Clicking on one of the posts opens up a dedicated full-screen web page displaying the full text and accompanying images. You are also able to share the posts on popular social networks quickly. All you have to do is click on the social sharing icon to share the post directly on Facebook, Twitter, Email, or google+.

It looks much like the carousel Twitter profile feeds we can currently see on google, with a card-like format. However, while you can share the content, you are presently unable to like or comment on it. These options may be something that will be introduced in the future, as it is currently in its very early stages.

We know google has struggled in the past with the development of its own social network; only time will tell if this new platform will pan out any differently than google Buzz and google+.

Manage a One-Way Content Feed
For google users, the new feature will allow them to receive up-to-date information straight from their favorite brands and people. But what will it mean for public figures and organizations? Well, it puts a one-way content feed that is built directly into the top of the search results pages entirely in their control.

The fact that the feature is not available to just anyone helps to instill a sense of trust. google verifies all individuals first, so you know the information and messages are coming up are all from a trustworthy source.

There are various ways you can benefit from the new feature, now that you have a podium on which to reach your customers instantly. Users will be able to access the content you put out directly from the search pages, without having to navigate any other links. They will see all of this, even if they only type in your name.

You get a chance to introduce relevant content into google, increase user interactions through the use of text, images, and videos, and encourage social sharing. Increased engagement will also help you to increase conversion rates. Since you know the reader has specifically searched for you; there’s a higher chance that they will be interested in what you have to say.

You can instantly publish lightweight content with fast loading results, much like in social media. However, the fact that you get a dedicated web page means you have a bit more control over the amount of information you post and the correlating images.

What Does This All Mean for SEO?
With brands and individuals being offered the chance to directly control the content that comes up on google when you search for their names, you can see some pretty significant implications for both organic and paid brand searches.

The carousel comes up below the paid ads, but above the organic listings, so it features prominently in the results. If you do it right, there is a lot to gain. While it may take clicks away from your other results, it could end up saving you money you would otherwise have spent on google.com/website?sl=ar&tl=en&hl=en&u=http://www.marketingwebsites.ca/services/ppc-management/”>pay per click ads.

You just need to make sure that you take full advantage of the opportunity and include links within the posts that lead your users back to your website. Since we’re talking real time, it’s the perfect way to draw attention to any current sales or promotions you are running and thus increase conversions.

As we said, it essentially puts you in the driver’s seat. You get to steer the content in the direction you want, so you could even use it to distract users from any negative bits that appear in your branded search results.

While the feature is currently invite-only, you can google.com/website?sl=ar&tl=en&hl=en&u=https://posts.withgoogle.com/”>join the waitlist if you are a public figure or represent a brand or business. While we are yet to see how this new feature will play out, it’s worth joining the waitlist to find out.

It’s a great opportunity to control the first thing people see when they google your name, so take full advantage of it. One day it could become a very powerful and useful tool for you to deliver your desired content straight to the consumer.

#google #Posts #Affect #Future #SEO

google-Posts-Could-Affect-the-Future-of-SEO&id=9557180″>Source by Nizaar Gherfal

Can Flowers Affect Mood and Depression? A Rutgers Study Says “Yes”

Can Flowers Affect Mood and Depression? A Rutgers Study Says "Yes"

Can Flowers Affect Mood and Depression? A Rutgers Study Says “Yes”

The presence of flowers triggers happy emotions, heightens feelings of life satisfaction and affects social behavior in a positive manner far beyond what is normally believed, according to a recent behavioral research study conducted at Rutgers, The State University of New Jersey.

Nature provides us with a simple way to improve emotional health in a high-tech, fast-paced lifestyle.

Researchers exploring the link between flowers and life satisfaction found that:

o Flowers have an immediate effect on happiness, a universal reaction that occurs in all age groups.

o Flowers have a long-term positive effect on moods. Study participants said they felt less depressed, anxious and agitated after receiving flowers.

o Flowers make intimate connections. The presence of flowers led to increased contact with family and friends.

“Common sense tells us that flowers make us happy,” said Dr. Jeannette Haviland-Jones, professor of psychology at Rutgers and lead researcher on the study. “Now science shows us that not only do flowers make us happier than we know, they have strong positive effects on our emotional well-being.”

Popular flowers this year are pale pink or green hydrangea, fragrant peonies combined with tree ivy, and, bright, cheerful Gerbera daisies in yellow, orange, white, pink or red.

Many customers like to pick their own vase rather than order the vase with flowers and give separately; a popular one being a simple square, clear vases give a contemporary look to arrangements. Tulips or other flowers are used as fillers in place of greenery, and foam is not widely used as a base. If floral foam is needed to stabilize heavier arrangements, it is available in colors other than the once-common dark green.

It’s really not necessary to spend $80 or $100 for a floral bouquet. Even quality glamorous, arrangements are available for $29 to $49. They can be delivered for an additional charge.

Professional florists help share the milestones of people’s lives through flowers, and we help the sender choose the right bouquet. A seasoned florist with a web site offers flower history and trivia to allow the sender to know what the “Language Of Certain Flowers” actually means.

Flowers come from all over the world – fresh, showy flowers that will last a long time.

Plants that keep giving
“This Old House” contractor Roger Cook offers some suggestions outside of traditional cut bouquets.

“It’s the height of spring, and there are gifts that have all the fragrance, variety and style of cut flowers but will come back year after year,” Cook said.

His top picks:

o Rose garden gifts. Create a rose garden gift instead of giving a bouquet of cut roses. Your local garden center can provide you with everything you need for a beginner’s rose garden.

o Ivy. For this nice, low-maintenance option, choose from indoor and outdoors varieties with lush green leaves for a clean, fresh look.

o Herb garden. Create your custom-picked herbs. Imagine what your mom likes to cook and eat, and go from there.

o Geraniums. These are bright and beautiful in red, coral or white. You can fill hanging baskets or pots.

Marianna’s SOS Flowers co-owner Rick London says that red or pink roses remain an all time
favorite, but close runners-up include irises, tulips, carnations and geraniums.

#Flowers #Affect #Mood #Depression #Rutgers #Study

Source by Rick London

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