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Advantages Of WordPress Integration

Advantages Of WordPress Integration

Advantages Of wordpress Integration

Pace and simplicity are two things for which wordpress has become so popular. With the usage of internet becoming a necessity, online visibility has become one of the prerequisites for a successful business. For small business enterprise, wordpress is an effective tool to create websites. Cost effective and easy to install, it can make your website live within minutes.

Initially, this tool was meant for the blogging platform. Once it was installed, you could just keep adding content or posts in case of blogs. This same blogging tool can be used to make a full fledged website. You might ask what is need for a website. Well, more than half of the population is now dependent on the internet to gather information and if you miss out the web world you will lose out a bulk of probable clients. wordpress integration process involves installing a number of plug-ins. Some of these are available free of cost and some you might have to buy. Infusionsoft wordpress and Themes are some of the features that are available for free.

Infusionsoft is a recently introduced plug-in helps in managing the marketing strategies and keeping a close track on your clients as well as marketing executives. In fact you can plan a more customized service for your client database. The themes, on the other hand, are used for designing your website. For instance, if you are launching a travel website then its website should reflect what it is all about. Besides these there are several other benefits when you choose for wordpress integration:

Easy to Instal and Use

As stated earlier, the wordpress integration process is easy and quick. It has its own domain from where you can download it fast. While using it you will come across a built-in dashboard with categories, posts, themes, widgets, tools, etc. With the help of this tool you can also redesign your existing website.

Plethora of Themes

A variety of themes are available with wordpress for designing websites. The latest version of this tool has a dashboard where you can search for different themes. These are free but you can also buy certain themes.

SEO Friendly

This is another outstanding advantage of wordpress. For your online visibility it is an absolute necessity that your website is SEO friendly. wordpress Integration will ensure this as well. The wordpress is structured in such a way that it is optimized for search engines. If you are using it as a blog then every time you update, it will fetch you better response. Search engines love unique content and frequent updations.

Available Plugins

Plugins form the backbones of the wordpress. Whether it is the Infusionsoft wordpress, Page Orders, Twitter tools or several others, this tool is unbeatable. There are almost 8000 plugins that you can access with wordpress integration.

Safety Issue

If you are wordpress is updated it will keep all security threats at bay. It is also important for you to back up the necessary information.

wordpress Developers

Yes, this is an advantage too if you are working with wordpress tool. In case installing it seems a little difficult for you there are several developers out there who can help you out.

Another USP of this tool is that it is absolutely free. What more do you require? It is easily available and if you need professional help, you will get that too. So, provide a boost to your business by taking it online through wordpress.

#Advantages #wordpress #Integration

wordpress-Integration&id=7931327″>Source by Issac Reynolds

Advantages of SEO Services and the Pull Marketing

Advantages of SEO Services and the Pull Marketing

Advantages of SEO Services and the Pull Marketing

Probably the number one ally of business owners when it comes to maintaining visibility to consumers is marketing. It allows them to sell their products and services through different strategies that they deem beneficial for their company. However, alongside advertising and public relations, marketing always requires a great deal of time, money and effort for it to be effective in keeping the consumer interest high. With a good concept and a reasonable capital to support it, surely the outcome will pay off.

However, not all business owners have the money to support their big budgeted marketing ploys. Do they have another alternative? Certainly. Search engine optimisation has been making waves in the online industry because it isn’t that costly to handle and it can guarantee a good feedback, especially if used the right way.

From here on, we will make the distinction between traditional media and the advent of the internet clearer.

Push Marketing

Think of a company who has a website that is not getting any frequent visits from online users. If a search has been made and the company doesn’t register, this means that there are no effective and valid keywords to make a match. What are the implications? The supposedly target market/audience will not be able to find its way to the site, seeing that there is not enough exposure to the products and services that would link them to there.

One should always remember that online visibility is the key to grabbing people’s attention, and it is highly advantageous because the numbers of people who are constantly browsing the net are rising as well. If a company fails to excel in this area, then they should exhaust all efforts on the said “push marketing.” How?

They may wish to place ads in newspapers or magazines, subscribe to television and radio ads or invade mailboxes through direct mail. In short, they have to do it the traditional way. What would be the words to describe these strategies? Costly and intrusive.

The former would clearly suggest that what you pay for these will really burn a hole in your pocket. Try to research how much a 30-seconder ad would cost and you’ll know how expensive it can get. Meanwhile, these kinds are invasive in a sense that they tend to give off the impression that you are forcing your message unto them, like with direct mail for example. Sadly, that can be quite a turn off for consumers.

Pull Marketing

SEO services offered by companies are definitely worth the consideration. It is long lasting, thus guaranteeing you with a firm hold of how your success will pour in through time. Also, it is very affordable even for those who are still starting out.

Now why is the word “pull” used to describe such? Because it is the exact opposite of the push marketing. Whereas the above mentioned strategy can be intrusive because people who receive such ads might not be looking for your products in the first place, online marketing through SEO can make it the other way around. Simply put, you make your products visible and available to consumers who are actively seeking for the type of products you sell.

Now that you know the difference between the two, you now have the power to choose what is best for your company. Other people have different opinions as to what is the best way to tackle the online market, but rest assured, SEO will be a great start.

#Advantages #SEO #Services #Pull #Marketing

Source by Seomul Evans

Knowing About Advantages Of Hiring the Best SEO Company

Knowing About Advantages Of Hiring the Best SEO Company

Knowing About Advantages Of Hiring the Best SEO Company

Online businesses are getting prominence and are being noticed with each passing day. In fact any kind of business today knows the importance of having an active online presence to reach out to more and more numbers of customers. And the first step towards making an online presence is having a website. Along with being well designed and having relevant content, the website should be properly optimized. Without proper search engine optimisation (SEO), the website will not appear in the top results when search with keywords is done. Many people believe that SEO is a simple thing and can be handled on one’s own. But, there are many technical aspects of SEO, which only professionals can handle. There are many companies offering SEO service to customers as per their requirements.

Mentioned below are some advantages that can be obtained by hiring an SEO company or agency:

Getting expertise assistance regarding SEO – SEO involves various kinds of tools and techniques, which a common man might not be well aware of. Even if he knows, he might not be able to use and implement the same properly for best results. This is where an SEO agency comes into the picture. The SEO professionals have thorough knowledge regarding the techniques that need to be implemented for successful results. However, the SEO industry is extremely dynamic and formulas and ranking criteria keep on changing. The algorithms of leading search engines keep on changing from time to time and SEO techniques need to be adjusted as per that. A professional seo consultant will be well aware regarding the changes.

• The website sees great results – Hiring a creative agency for taking care of your website’s SEO needs is a smart move. With proper SEO, your website will be making its place among the top search engine results pages (SERPs). SEO helps in giving the website the required exposure so that it reaches out to more numbers of people and becomes a brand. With search engine optimisation, the website will target the most relevant keywords, will be able to load quickly and will be able to compete smartly with other competitors in the market. If the SEO of the website is done properly, application of other marketing tactics can be minimized.

• Helps the business owner in concentrating on the main business – SEO takes lots of time, energy and patience. As a businessman, investing time in SEO jobs is not desirable as other important works get hampered. As mentioned previously, there are many things that need to be taken care of in SEO and these take time and concentration. Outsourcing this job to a reliable SEO company will leave time for the businessman so that he can concentrate on his main business. The businessman will also be relieved from the stress as how the website is doing as these things will be taken care of by the SEO company only.

• Helps in bringing more revenue for the business – Online businesses are completely dependent on their websites. And if the website is not suitably optimized, it will not be able to able to do business in the way it is intended to. A well optimized website helps in earning more revenue for the business. With more and more people finding the website with relevant keyword search, brisk business can be done and higher revenues can be earned. Overall SEO proves to boost business in all ways possible.

• Get additional services with SEO company – If you are lucky in finding the best SEO company, assume that you are blessed. This is because such a company will not only provide services regarding SEO; it will offer many additional services as well. Majority of online marketing needs can be handled by the company along with advertising, web design, inbound and outbound marketing, website content and similar services. In fact many of these services are available at highly discounted rates, without quality compromise.

With so many benefits, there is no way but to hire the best agency offering high quality SEO services to customers at most reasonable rates.

#Knowing #Advantages #Hiring #SEO #Company

Source by Jason Turner

Advantages Of Forum Signature Backlinks

Advantages Of Forum Signature Backlinks

Advantages Of Forum Signature Backlinks

Why you should backlink

Backlinking your website is extremely important if you want to get traffic. The more backlinks to your website, the more people will be able to find and visit it. Search engines crawl the internet to index old and new websites by going from link to link. If you have a link pointing to your website from another site that has already been indexed by an engine, then your site will be indexed too. However, just amassing backlinks from anywhere and everywhere is not the way to go. Getting quality backlinks from highly rated sites will help get your site to rank higher and place higher in search results. Plus, links from that site must be organic or natural as they are considered more valuable. Forum signature backlinks can be powerful in improving your off-page SEO.

What are forum signature backlinks?

There are many online forums where you are allowed to create forum signature backlinks that will appear in a small box under every post that you make. This signature usually allows you to have one anchor link to any page or website that you want. It is similar to blog commenting, but forum posting may offer a chance to post more often on various threads and topics. So every time you post something in a forum, you create a backlink to your website.

Creating quality backlinks

While there are numerous forums that allow forum signature backlinks, how do you create enough quality links to make a difference to search engines? They recognize spam when they see it and won’t follow the links. They can even hurt your search engine rankings. Besides, many forum moderators will delete anything that looks like spam and may ban you for life from the forum. A comment like “That’s great!” is useless and spammy. Every forum post must make sense and offer some insight or value. Not only will search engines love it, other forum members will too. They may get curious about the author when they see an intelligent post and decide to click through to his or her website. That means you’re inviting more visitors to your website as well as building good backlinks through your forum signature backlinks for the search engines.

Another point to consider when it comes to forum signature backlinks is that not all forums are good places to post. Some forums are ranked very low, so backlinks from them are less valuable. Backlinks that come from good authority forums are more valuable, but you have to find them first.

Save time getting forum signature backlinks

So now you know that if you want google.com/website?sl=ar&tl=en&hl=en&u=http://www.squidoo.com/realwebtraffic”>forum signature backlinks, you need quality and quantity. However, it is time consuming to create enough of them yourself. To save time you could outsource this task to experts in the field. While there are many who mass produce backlinks from questionable forums and don’t take the time to create quality links, you’ll find the best backlinking service here, where we create quality posts with anchor links to your website from a range of authority domain forums for a low price. We’ll provide a report and do it in just a few days. This way you free up time to devote exclusively to your website and won’t miss an opportunity to increase traffic to your website by using this very simple and cheap service.

#Advantages #Forum #Signature #Backlinks

Source by Sam Winter

Advantages of a Custom-Built WordPress Theme Vs A Pre-Made One

Advantages of a Custom-Built WordPress Theme Vs A Pre-Made One

Advantages of a Custom-Built wordpress Theme Vs A Pre-Made One

Custom wordpress themes offer two major advantages. First of all, you will be the sole person or brand online with that theme. There are several millions of blogs using wordpress. For this reason, a pre-made theme is surely used by several other people. Therefore, you have a great advantage when it comes to setting yourself apart from your online competitors.

Custom functionality is the other major advantage given by a custom wordpress theme. wordpress, together with the plugins running on it, are known to keep certain powerful elements out of reach for regular users. However, a custom theme allows your developers to create every custom element you will need to be successful in your particular niche.

Pre-made wordpress Theme Advantages

Pre-made wordpress themes also offer two major advantages. First of all, a pre-made theme is affordable. Some themes may cost more than others, but usually, their price is below $100. However, the custom option is not applicable to themes within this price range. In case you come across a pre-made theme that fits your needs and preference, you can save a lot on costs.

Another major advantage that pre-made wordpress themes have to offer is future-proofing. Not by any chance are all wordpress themes created equally. However, the best of their kind include regular updates, unwavering support, as well as a large and active community that is willing to help when it comes to customizations and troubleshooting, among others. When you let someone come up with a custom theme, you can probably work on your own once you receive it.

Custom wordpress Theme Disadvantages

It is quite obvious that the greatest disadvantage of a custom wordpress theme is its cost. It would not cost you hundreds, but thousands of dollars, pounds, Euros etc. Therefore, based on budget and size, this could keep many people from buying this product. Nevertheless, it is essential to invest in your presence on the web since this can lead to your success or failure. So, the money you shell out to make your website more interesting and efficient is a worthwhile investment.

Before opting for a custom theme, the other thing you should take into account is whether the developer would provide future updates as well as address bugs and other issues. If not, it would be best to look for another developer or wordpress maintenance service on the Internet that can take charge of what your developer has left behind.

Pre-made wordpress Theme Disadvantages

The disadvantages of opting for a pre-made theme rely on the company you buy from. Their code should be clean. Also, they should follow the best practices of wordpress development that are recommended, like separating theme design from core functionality. They should be able to provide support and have an active community forum that could help in day-to-day troubleshooting. Know how often they could update and more.

These aforementioned concerns are important in choosing the best company to purchase your pre-made wordpress theme. Once these are addressed, you can then look at other essentials like the price, design of theme and other features.

#Advantages #CustomBuilt #wordpress #Theme #PreMade

wordpress-Theme-Vs-A-Pre-Made-One&id=9353361″>Source by Karina Popa

Advantages of a Sitemap – How to Submit a Sitemap to Search Engines

Advantages of a Sitemap - How to Submit a Sitemap to Search Engines

Advantages of a Sitemap – How to Submit a Sitemap to Search Engines

Lots of people talk about or sell search engine submission services, however very few talk about generating site maps and submitting these to search engines. The reality is that submitting a site map is far more likely to not only get your site indexed more quickly, but it can also have a positive effect on rankings.

Search Engine Submission

Before we explain more about site maps we’ll address a few mis-conceptions around search engine submission.

Firstly it is free, very quick and easy for anyone to do. Secondly re-submitting your site over and over again will not improve your rankings and if anything will have the opposite effect and be viewed as spamming (unfortunately there are lots of companies out there misleading people when it comes to submission services). Once your site is indexed, in order to improve your rankings you need to look at implementing on-site SEO and then off-site SEO as well depending on the amount of competition in your market. Remember re-submitting your site is not going to improve your rankings.

So what is the advantage of submitting a sitemap?

A sitemap generated for search engines is different to the type of site map you may have on your website itself which is a simplified way for users to navigate your site, although the concept is the same.

A site map in this case is an XML document which effectively tells them all the pages that your site contains and where to find them.

Now if you simply submit your site to search engines you are only submitting the overall domain, which means when they index your site they are less likely to index internal pages, so submitting a site map increases the chances of internal pages being indexed more quickly as well, which can increase your chances of ranking higher.

How do I submit a sitemap?

Well firstly you need to generate an XML sitemap ready for submission. To do this if you simply google the phrase XML sitemap you should find a number of free tools that will allow you to do this. You simply enter your domain name and then it will look at your entire site and produce an XML sitemap. Note these free tools usually have a limit on the number of pages a sitemap can contain before they charge you, so if you have a larger site you will need to pay a small amount for the service.

Once you have your sitemap then you need to sign in to webmaster tools in google and Bing or site explorer in yahoo. Once signed in you will be able to find the site map submission area and upload your XML sitemap from your local machine.

We’re not suggesting that you don’t submit your website to search engines separately, but only do this if your site is not already indexed.

#Advantages #Sitemap #Submit #Sitemap #Search #Engines

Source by David Vallance

How To Get The Search Engine optimisation Advantages

How To Get The Search Engine Optimization Advantages

How To Get The Search Engine optimisation Advantages

It is reported that around 90% of all the traffic online is generated by, and more than half of the overall E-commerce transactions are handled by, search engines. Therefore, a higher ranking on search engines means more potential customers can see your site, visit it and convert into customers. SEO can help you achieve it.

Search Engine optimisation, in short SEO, is an online business strategy or technique or process employed by online businesses to improve the traffic to their website. This drawing of more traffic is done via various processes in such a way that the website or web page is more visible, or in other words ranks higher in search engine results on the Internet. There are other strategies other than SEO such as Pay-Per-Click advertising (PPC), Social Media Marketing (SMM) and so on. Each has their own way of improving or optimizing your site. While PPC is usually implemented for generating leads almost instantly and SMM basically targets to strengthen your business’ presence on social networking sites SEO is best known for its effect in the long run and focuses on your site’s ranking on search engines.

Traffic, traffic!

When your business is online traffic is imperative for its survival and success. It is reported that around 90% of all the traffic online is generated via search engines. Also, more than half of the overall E-commerce transactions are known to be handled by search engines. Therefore, a higher ranking on search engines means more people can see your site. The more people can see it, more will visit, which means more sales, and its obvious what that means. However, it should be understood that SEO improvises your site, it does not control the ranking.

Types of SEO practices

There are two SEO practices, White hat SEO and Black hat SEO. The White hat practice is considered right and ethical while the Black hat employs unethical practices and is known to break rules and regulations laid down by search engines. Although Black hat practices might provide good ranking in short time, you could end up losing more than what you’ve gained (utilizing them) if found by search engines. On the other hand, White hat practices conform to the search engine rules and regulations and are known to produce results that lasts long. With White hat SEO, you can expect that people will find quality content on your site that actually is helpful to them. Since, it is favored by search engines, your site could automatically move up on search engine rankings.

Why professional SEO?

SEO is a very vast area that encompasses many processes and demand multiple skills. It has come a long way too, and is continually developing. Trying to do it yourself might require months or even years of learning before you can start. Moreover, it is equally important to know what not to do as much as what to do when it comes to SEO. Without your intention or knowledge, you could be following Black hat practices that could be detrimental to your business. Hence, business owners find it far more convenient to get a professional who is expert in the SEO field. Plus, your core business needs due attention.

Professional SEO can effectively and correctly optimize your web pages and overall website. Almost each part of your site or page can be optimized, right from the links to meta tags to content and so on. Here’s a list of procedures generally followed by a professional SEO

* Initial Analysis (of the site).
* Check and fix broken links.
* Current website traffic log analysis.
* Optimize title, meta tags, and robots meta.
* Optimize anchor text and title attributes.
* Creation of XML sitemap.
* Post SEO implementation etc.

How to get the right SEO?

While hiring a professional SEO, you should ask yourself some questions that will help you choose the most appropriate one. For instance, what is the experience of the SEO professional? Are their principles ethical? What is your budget? Who’s your competition? Is my business location specific? What is the Expected Return On Investment (ROI)? etc., and many questions can be asked to help you make the correct decision. You can search for an SEO professional in your area or online by simply using a search engine and typing in appropriate keywords such as google.com/website?sl=ar&tl=en&hl=en&u=http://www.oogled.ca/what-we-do.html”>Search Engine optimisation Whitby, for an SEO professional in Whitby area.

#Search #Engine #optimisation #Advantages

Source by Erik Oshields

Discover the Advantages and Disadvantages of Search Engine Optimisation (SEO) vs Pay Per Click

Discover the Advantages and Disadvantages of Search Engine Optimisation (SEO) vs Pay Per Click

Discover the Advantages and Disadvantages of Search Engine Optimisation (SEO) vs Pay Per Click

You’ve just launched your new website (or launched the redesign) and now you’re sitting back waiting for the orders to roll in. But wait a minute, something’s wrong… there don’t seem to be any. It’s as if your site doesn’t exist.

Well, I hate to burst your bubble, but unless you have either a well publicised site or many websites linking to yours, you’re going to have to rely on the search engines. And if your site doesn’t rank in the first three result pages, it’s more than likely you won’t be found at all.

So… you know what’s coming next; that’s right, you need a good dose of search engine marketing (SEM) to make sure your site gets listed on the search engines’ results pages. Do this and the traffic to your website will soon follow.

“Right”, I hear you say. “Let’s do some search engine marketing then…”

Well that’s certainly a good start! But first you have to work out your approach to maximise your returns. Let’s call this your search engine marketing strategy. In order to create an effective strategy you need to understand a bit more about how search engine marketing works. Currently, we can roughly-speaking separate search engine marketing into two different approaches:

  1. Organic: including search engine optimisation, links from other websites and offline marketing.
  2. Paid: including pay per click, paid submission and online advertising (banner ads).

So to help you further, I’ve listed below the advantages and disadvantages to each approach to SEM and outlined my recommendations.

Organic: Advantages

  1. The majority of the work behind search engine optimisation (SEO) is a one-off activity, and so is usually charged out at a set upfront fee.
  2. The changes made to your website will probably still be relevant and driving traffic to your site a year from now.
  3. Credibility: most people (research indicates between 60 and 80 percent) will click on the organic results rather than the sponsored (paid) results.
  4. If you rank well in one of the major search engines (google/Yahoo/MSN), you will most likely show up in the majority of the search engines worldwide.

Organic: Disadvantages

  1. Changes must be made to your website’s code. Normally the changes are invisible to visitors. However, if you have invested heavily in a search engine-unfriendly site, the process can be time-consuming and costly; and occasionally significant changes may need to be made to your site’s copy, navigation or design. Of course ultimately, you’ll see returns if you commit to the necessary changes.
  2. Results (rankings and traffic) start slowly. You will normally see results within 3-4 months.
  3. There can be no guarantee. As the search engines themselves have the final say, you can’t predict how many rankings you’ll get for a particular search term or engine; nor can you predict how much traffic you’ll get to your site.

Paid: Advantages

  1. Pay per click (PPC) advertising programs are fast to implement. It usually takes two to three weeks to set up and run. google AdWords are up-and-running as soon as you start the campaign, and Overture listings are live within 3-5 business days (after an editor reviews them).
  2. Nothing has to change on your web site, although I would recommend you create targeted landing pages for each advertisement as they’ve been proven to increase conversions (but that’s another subject for another time!).
  3. There is no limit to the number of terms or keyword phases you can bid on.
  4. PPC is good if you intend to run promotions through your site, as you can turn the PPC campaign on and off whenever you choose.
  5. You can dictate where the listing appears on the result’s page (within the sponsors’ ads area) and determine what the ad says.
  6. It’s very easy to test all your different search terms and offers etc, and to measure the results.

Paid: Disadvantages

  1. Clicks can be expensive. Bidding wars often erupt.
  2. You must keep paying for the clicks every month. If your budget is ever cut, your listings will disappear, along with your search engine traffic.
  3. Most people (research indicates between 60 and 80 percent) will click on the organic results rather than the sponsored (paid) results.
  4. It requires a time investment to monitor and adjust listings on a constant basis, or budget to outsource this activity.
  5. Listings are subject to editorial acceptance. With SEO, you can state whatever you like on your website (which is where the search engines pull your page title and description). But with PPC, editors insist that all listings be factual and that you not compare your company with others. This means that even if you are the “largest” provider, you can’t state that.

Now you know a bit about the advantages and disadvantages of both organic and paid search engine marketing, you must decide how to approach your online marketing campaign.

Organic marketing is probably best if:

  1. You want to spend some time on search engine marketing upfront and have it pay off in the future, on conceivably every search engine there is around the world.
  2. You have a budget to do some work now, and want to save money later on.
  3. Your site is fairly simple, without a lot of complicated bells and whistles.
  4. You can afford to wait a month or two for results.
  5. You don’t want to have to manage or maintain anything on a daily, weekly or monthly basis.

Paid advertising may be for you if:

  1. You want to get up-and-running quickly.
  2. You have a promotion where you want to be able to turn a PPC campaign on and off.
  3. You want to be able to test search terms, products or offers and quickly see results.
  4. Your site is search engine-unfriendly and you don’t want to invest in changing it.
  5. You’re confident you’ll have the budget to spend for the long haul, and you have time to maintain positions on a regular basis.

Of course many companies and businesses tackle both organic and paid SEM at the same time, and this is what I would typically recommend to maximally attract qualified traffic to a website.

If you are currently designing your site, or redesigning an existing one, make sure your developer knows how to create search engine optimised code or is working closely with a seo consultant. Getting it right from the beginning will save you time and money in the long run. And it needn’t cost a fortune either if you tackle this upfront

If you have an existing site you wish to optimise, you may have a hard decision to make if your current site is not search engine friendly. If your site has been built using extensive use of frames or dynamic pages (your URL may look like: http://www.yoursite.com/page.asp?id=8), the cost to rectify these problems can be discouraging. If this is the case, now may be the time to seriously consider redesigning your site earlier than you’d planned.

Either way, the use of a small paid (pay per click) advertising campaign before optimisation can be a great way to nail down those essential keywords to use throughout your site’s copy by recording which keywords customers respond to the most in your campaign.

#Discover #Advantages #Disadvantages #Search #Engine #Optimisation #SEO #Pay #Click

Source by David Crowther

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