Mansfield Roofers: The Challenge

Mansfield Roofers is a well-established roofing contractor offering a range of services, including residential roofing, commercial roofing, repairs, and maintenance. With a reputation built on quality workmanship and customer satisfaction, their business was already thriving locally. However, their existing website was outdated and did not reflect the professional, high-standard services they offered.

The company needed a website that would:

1. Showcase their full range of services in a clean, user-friendly format.
2. Rank well on search engines to attract more organic traffic.
3. Incorporate strong visuals to highlight their projects and build trust with prospective clients.
4. Engage users with clear calls to action (CTAs) and simple navigation.
5. Most importantly, they wanted a site that would help generate leads from local homeowners and businesses searching for roofing services in Mansfield and surrounding areas.

Project Goals: What Simon Says Web Design Delivered

Simon Says Web Design approached this project with a clear set of goals that aligned with the client’s business objectives:

• Custom WordPress website design tailored to Mansfield Roofers’ brand and target audience.
• Full SEO optimization to ensure the site would rank well for key roofing-related search terms.
• A modern brochure-style layout that would effectively communicate Mansfield Roofers’ services and build credibility.
• Responsive design that ensures the site works smoothly across desktop, tablet, and mobile devices.

This approach helped build a website that not only looks visually appealing but is also strategically optimised to capture more traffic and leads.

Design and Structure: A Clean, Professional Look

The new website for Mansfield Roofers was built with simplicity and professionalism in mind. Roofing customers often seek reliability, durability, and trustworthiness when choosing a contractor, so the design needed to convey these values from the first click.

Key Features of the Design:

• Minimalistic layout: The website’s design is clean and uncluttered, ensuring that users can find the information they need quickly and easily. Service pages are well-organized, and the homepage presents a clear overview of Mansfield Roofers’ core services.
• Strong visual elements: Simon Says Web Design worked with Mansfield Roofers to select high-quality images of their past projects. These visuals help potential clients visualize the workmanship and expertise the company brings to every roofing job.
• Custom content: Each page on the site was carefully crafted with user engagement in mind. From service descriptions to blog posts, the content clearly outlines the benefits of working with Mansfield Roofers, focusing on their local expertise and customer satisfaction.
• Simple navigation: The site’s navigation is intuitive, allowing users to move effortlessly between pages. Whether they’re looking for more information on residential roofing or need to contact Mansfield Roofers for a quote, visitors can easily find what they need with just a few clicks.

SEO Optimisation: Top 10 Rankings for Key Keywords

One of the most important aspects of this project was ensuring that the new website would rank well on search engines. Simon Says Web Design took a strategic, data-driven approach to SEO from the very beginning, focusing on local search terms that would drive relevant traffic to the site.

SEO Strategy:

• Keyword Research: Simon conducted comprehensive research to identify the most relevant keywords for roofing services in Mansfield and the surrounding areas. This included terms like “roofing contractors Mansfield,” “roof repairs Mansfield,” and “Mansfield roofing companies.”
• On-Page SEO: The site was built with SEO best practices in mind, ensuring that each page was optimized for target keywords. This included using proper meta tags, alt tags for images, and keyword-rich headings, all while maintaining readability and user engagement.
• Local SEO: Since Mansfield Roofers is primarily targeting customers in a specific geographic area, local SEO was a key component. The site includes localized content that speaks directly to the needs of homeowners and businesses in the Mansfield region, as well as Google My Business integration and local citations to improve visibility in local search results.
• Fast loading speeds: Speed is crucial not just for user experience, but also for SEO. Simon Says Web Design ensured that the website was fully optimized for fast loading times by compressing images, using lightweight code, and selecting a hosting provider that offered excellent performance.

As a result of this thorough SEO strategy, mansfieldroofers.co.uk now ranks in the top 10 for many key roofing-related search terms, driving a steady stream of organic traffic to the site and helping the business connect with more potential customers.

Content Strategy: Engaging and Informative

The content on the Mansfield Roofers website plays a critical role in both SEO and user engagement. Simon Says Web Design developed custom copy for every page, ensuring that the content was not only optimised for search engines but also clear, engaging, and informative for visitors.

Key Content Features:

• Service Pages: Each of Mansfield Roofers’ main services has its own dedicated page. These pages are well-structured, providing detailed descriptions of the services offered, as well as the benefits of choosing Mansfield Roofers for that particular service. The content is written in a way that speaks directly to the concerns of homeowners and business owners who may be looking for roofing solutions.
• Calls to Action (CTAs): Throughout the site, clear and compelling CTAs guide visitors to take the next step—whether that’s requesting a free quote, calling the office, or filling out a contact form. These CTAs are strategically placed to capture leads at various points in the user journey.
• Testimonials and Trust Signals: To build trust with potential customers, the website features testimonials from satisfied clients. These reviews showcase the quality of Mansfield Roofers’ work and help prospective customers feel confident in choosing the company for their roofing needs.

Results and Success

Since the launch of the new website, Mansfield Roofers has seen significant improvements in both web traffic and lead generation. By ranking in the top 10 for many important keywords, the site has become a powerful marketing tool, helping to connect Mansfield Roofers with new customers who are actively searching for roofing services.

Additionally, the professional design, strong content, and seamless user experience have helped to reinforce the company’s reputation as a reliable, trustworthy roofing contractor in the Mansfield area.

Why Choose Simon Says Web Design?

At Simon Says Web Design, the goal is to create websites that not only look great but also deliver measurable results. The Mansfield Roofers project is a perfect example of how a well-designed, SEO-optimized WordPress site can help a local business thrive online.

With a focus on custom development, SEO best practices, and user-centric design, Simon delivered a site that will continue to support Mansfield Roofers’ growth for years to come.

If your business is looking for a custom WordPress website that’s designed to rank highly in search engines, Simon Says Web Design can help. Reach out today to discuss your project and discover how we can help take your online presence to the next level.