Understanding Altec’s: Who They Are

Altec’s is a dynamic company operating in the education sector, offering a range of services and products designed to enhance learning environments. Whether it's educational consulting, training programs, or innovative classroom solutions, Altec’s has built a reputation for providing expertise across multiple educational settings. Their mission is simple: to empower educators and students alike through accessible and high-quality learning tools.

As the company grew, they realised that their existing website was no longer adequate. It did not reflect their full range of services or provide an intuitive platform for potential clients to navigate. Altec’s needed a website that would match their professional reputation and help them connect with schools, educators, and institutions.

That’s when they reached out to Simon Says Web Design, recognising the need for a WordPress expert to turn their vision into reality.

Project Overview: The Challenge

Designing a 90-page brochure website for a company like Altec’s was a significant undertaking. Not only did the new site need to present a wealth of information in a clear, concise manner, but it also needed to:

1. Showcase all of Altec’s services without overwhelming the user.
2. Provide a user-friendly structure that would allow educators and administrators to quickly find what they need.
3. Integrate modern design aesthetics that would appeal to the education sector while remaining professional.
4. Incorporate a vast amount of content and imagery into a seamless user experience.
5. Remain scalable to accommodate future growth as Altec’s continues to expand its offerings.

For a project of this scale, it was crucial to balance functionality with aesthetics. The challenge was to create a site that was visually compelling, while also being practical and easy to navigate.

The Planning Process: Setting the Foundation

Before starting the design process, Simon Says Web Design collaborated closely with the Altec’s team to understand their brand, goals, and target audience. This discovery phase was essential to ensure the website would not only look great but also function in a way that met the company’s specific needs.

Key steps in the planning phase included:

• Identifying key pages and services: With 90 pages to build, careful planning was necessary to organize the site structure. Simon worked with Altec’s to ensure that every service and product had its own dedicated page, while also grouping related services for easier navigation.
• Establishing the brand tone: Altec’s wanted the site to maintain a professional tone, but with a creative flair that reflects their innovation in education. Simon helped refine the content and style to ensure it aligned with this vision.
• SEO strategy: A website of this size needed a well-thought-out SEO strategy from the ground up. Simon optimized each page to ensure that Altec’s could easily be found by search engines and rank for relevant keywords in the education sector.
• User journey mapping: Understanding how different users—school administrators, teachers, and educators—would interact with the site was critical. Simon created several user personas to map out the various journeys through the site, ensuring it was intuitive for all visitors.

The Design Process: Bringing the Vision to Life

Once the planning was complete, Simon began the design phase. Aesthetics were particularly important to Altec’s, as their target audience is educators and administrators who are often looking for modern, yet professional, solutions.

Clean, Intuitive Design

Simon Says Web Design crafted a modern, clean layout that immediately sets the tone for Altec’s professionalism and expertise. The use of white space, soft colors, and elegant typography ensures that the content is easy to read and digest. The design was also inspired by the latest trends in education technology, ensuring that the site would resonate with its audience.

Custom Imagery

High-quality imagery plays a key role in communicating Altec’s brand message. Simon worked closely with the team to select images that would complement the content and reflect the innovative, forward-thinking approach of the company. The use of real-world examples and visuals from educational settings helped to make the site relatable and engaging.

Responsive and Accessible

The education sector has a diverse range of users, many of whom access websites on mobile devices or tablets. Simon ensured that the Altec’s site was fully responsive, providing an optimal viewing experience on all screen sizes. In addition, accessibility features were built in to ensure that users with disabilities could navigate the site with ease, in compliance with WCAG standards.

Visual Hierarchy

Given the large amount of content, it was important to maintain a strong visual hierarchy. Simon used headings, subheadings, and color contrasts to draw the user’s attention to the most important information first. This was especially important for users who need to quickly find specific services or products.

Key Features of the Altec’s Website

The 90-page brochure site designed for Altec’s isn’t just visually stunning—it’s packed with features that enhance functionality and improve the user experience. Here are some of the key elements that Simon Says Web Design integrated into the final build:

1. Custom WordPress Development

The entire site was custom-built on WordPress, allowing Altec’s to easily manage their content in the future. WordPress was chosen for its flexibility, scalability, and ease of use, enabling the Altec’s team to update text, images, and services without needing ongoing support from a developer.

2. Service Pages with Comprehensive Details

Each of Altec’s services is presented on its own dedicated page, complete with detailed descriptions, benefits, and relevant case studies. This ensures that potential clients can find the information they need without having to dig through layers of content.

3. Interactive Forms and Call-to-Actions (CTAs)

To help drive engagement, the website includes interactive forms for requesting information, booking consultations, or signing up for educational programs. These forms are strategically placed throughout the site, making it easy for visitors to get in touch with Altec’s.

In addition, the site is filled with well-placed CTAs that encourage users to take the next step, whether that’s contacting the team, exploring more services, or reading testimonials from satisfied clients.

4. Optimised for Search Engines

The WordPress site was built with SEO in mind, ensuring that each page is optimized for search engines. This included optimizing meta titles and descriptions, using proper heading structures, and integrating a comprehensive keyword strategy tailored to the education sector.

5. Testimonial and Case Study Sections

Nothing speaks to the success of a company more than the words of satisfied clients. Simon integrated a dedicated testimonials section where Altec’s clients can share their success stories. In addition, a case study section was developed to showcase some of the company’s most successful projects, giving potential clients a deeper understanding of the value Altec’s can provide.

6. Resources and Blog for Thought Leadership

Altec’s is a thought leader in the education space, and the new website reflects this through a comprehensive resources section and blog. This area of the site allows the company to publish articles, guides, and white papers that highlight their expertise and keep their audience informed on the latest trends in education.

7. Scalable Architecture

As Altec’s continues to grow, so too will their website. Simon Says Web Design built the site on a scalable architecture, ensuring that Altec’s can easily add more pages, services, or features in the future without the need for a complete redesign.

The Development Process: Turning Design into Reality

Building a site of this complexity required meticulous attention to detail. After finalizing the design, Simon began the development process, transforming the visual mockups into a fully functional WordPress site.

This phase involved:

• Custom coding to ensure that the design was responsive and dynamic.
• Implementing WordPress plugins that would enhance functionality without bogging down the site’s performance.
• Rigorous testing across multiple devices and browsers to ensure a consistent user experience.
• Integrating Altec’s content in a way that flowed naturally and kept users engaged throughout the site.

Post-Launch Success: A Site That’s Helping Altec’s Grow

Since the website launched, Altec’s has experienced a significant boost in online engagement. Their clients and prospective customers can now easily find the information they need, explore the company’s offerings, and get in touch through the interactive forms. The well-structured design has also improved the company’s SEO performance, helping them attract more traffic from search engines.

In the weeks following the launch, Altec’s reported increased inquiries from schools and institutions looking for their services. The website has not only streamlined their communication process but has also become a valuable tool in attracting new business.

Why Simon Says Web Design?

At Simon Says Web Design, every project is approached with the same goal: to build websites that deliver real results. The Altec’s project is a prime example of how Simon’s expertise in WordPress development, content strategy, and design can come together to create a site that not only looks great but also drives business growth.

By choosing Simon Says Web Design, Altec’s gained a website that reflects their brand identity, showcases their expertise, and provides a seamless experience for their users. From initial discovery to post-launch support, Simon ensured that every aspect of the project was aligned with Altec’s business goals.

Conclusion: A Successful Partnership

The new Altec’s website is more than just an online brochure. It’s a powerful tool that communicates the company’s value, engages their audience, and supports their continued growth. Through thoughtful design, careful planning, and expert execution, Simon Says Web Design delivered a site that will serve Altec’s for years to come.

If your company is looking for a custom-built WordPress site that can scale with your business, Simon Says Web Design is here to help. From initial concept to final launch, we specialize in creating tailored solutions that meet your needs.