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Marketing Tips – 7 SEO Secrets of Successful Internet Marketers

Marketing Tips - 7 SEO Secrets of Successful Internet Marketers

Marketing Tips – 7 SEO Secrets of Successful Internet Marketers

SEO or search engine optimisation is THE most important thing for a website to be successful online. From general trend analysis, it can be concluded that the web pages that appear on top of the SERP are more clicked upon and hence ensure a:

• Greater exposure
• Greater internet traffic
• Greater revenues

SEO might be appear to be a bit tricky to most people; and indeed it can be very technical if handled too deeply. The good part of SEO is that you need not know much and instead only focus on keeping your website on top of others by following these 7 secret SEO tips!

Secret SEO Tip #1: Key Words!

Throughout the article and elsewhere on the internet, you’ll get to know how important is the concept of having the right concentration of keywords at the right places in your website. The algorithm that google seems to follow is to look for the right keywords at the right places. And hence, the placement of the same is of immense importance. For example, if you’re writing on a niche, google seeks to search the page for more or less ‘the information’ that the surfer is trying to access.

Secret SEO Tip #2: Keyword Specific pages

What appears is that all the pep talk about having multiple keywords on the same page and in much concentration is all false and more so, if you thought that you could fool google into believing that it was a good website related to the search query! google has instead defined simple parameters for pages that it should have a single keyword specific webpage (there can of course be related keyword to the query).

Secret SEO Tip #3: wordpress Favored?

It cannot said for sure but it is from general observation that google seems to prefer wordpress more! Maybe because the wordpress template is so designed to attract more google exposure and that is the reason that more wordpress links are prone to getting a rank on google‘s SERP.

Secret SEO Tip #4: The Secret Civilization of the Meta Tags!

Meta Tags are ‘invisible’ tags that google has to ‘tag’ the webpage in order of significance of the related keyword in the same. Going back to the 1st secret, it is the order and concentration of keywords that will help google meta-tag the webpage and hence pop it up on its SERP.

Secret SEO Tip #5: Secret to Creating Back links

Pages without back links (even if they are very relevant) are relegated in google‘s SERPs. It is unfortunate even if you have a much relevant page than others but you need to have back links to main pages of the site.

Secret SEO Tip #6: In the feet of google God!

Wouldn’t it be better if you asked none other than google to rank your page? Using google‘s PageRank application, you can know where you stand in the SEO race!

Secret SEO Tip #7: Dynamic Pages are not Search Friendly!

Contrary to what you may have believed till date, SEs like google and Yahoo do not like dynamic websites. All they want is a simple website with the related and relevant information to the search query as put up by the user!

#Marketing #Tips #SEO #Secrets #Successful #Internet #Marketers

Source by Dr Simon Wade

10 Secrets to Hiring the Right SEO Company

10 Secrets to Hiring the Right SEO Company

10 Secrets to Hiring the Right SEO Company

Even if you are armed with an abundance of knowledge in SEO, you may still need the services of a professional SEO company. Having strong knowledge of SEO is hardly sufficient in some cases. Even if you are doing your best to attempt to obtain a good ranking for your website, you might still wind up wondering why your website is simply not doing well. For starters, you must understand that your website will have to be fully optimized in all elements. Not just that, but your website has to be maintained on a regular basis. SEO is a continuous process that includes a great deal of time and effort. To make things simpler, you will be better off utilizing the services of a competent SEO company to do the work for your website.

There are numerous SEO companies today, and there are a lot of trustworthy companies as well as unreliable ones. Thus, it is crucial that you select the perfect SEO Company. Here are 10 important points that you must keep in mind when selecting SEO services:

Site Evaluation Guide

Does the SEO firm offer you a site evaluation guide? A reliable SEO firm should have the ability to provide you with an extensive analysis of your site, regarding ranking and design structure. This can be done by performing a website audit. The result of this website audit will allow the SEO firm to offer you a proposal of how much work needs to be done to bring you to a certain level of ranking. They must be able to advise and troubleshoot all aspects related to performance, content, and design that might hinder the reading or indexing of your pages.

Tools in Figuring out Keywords

What tools does the SEO Agency use to look for keywords? Do they offer competitive analysis based on your chosen keywords? Understanding what methodology the SEO Agency utilizes for keyword evaluation or research is very important. It will be a great help if you perform your own due diligence using basic tools, such as conducting keyword research and analysis through the use of keyword planner in google AdWords.

Backlinks to Website

Where will the SEO Company return links from? Backlinks are just as, if not more, vital in SEO than onsite optimisation. The SEO Company should be able to obtain high-quality backlinks from reputable websites that are highly related to your niche. Ask your SEO Company what techniques they employ for gathering backlinks.

Cost Structure

A dependable SEO Company will not just give you a quote once they figure out how much work has to be included. Charging you high costs will not necessarily ensure you receive high quality services. It also doesn’t ensure that the rate being quoted is proportional and consistent with the services you anticipate the SEO Company will provide. A good SEO Agency should be able to give you a rundown of services to which the performance and price contract will be based upon.

The Timeline

Does your SEO Company provide you with a timeline? It is through hard work and correct planning that results can be attained on time. Some SEO Firms offer SEO plans that claim to put you in the very first page of search results in just a matter of 10 days. Realistically, however, no SEO Company can guarantee you the number 1 position in google in as short as 10 days.

An SEO campaign will take 6-18 months to deliver the top outcomes you expect. Make sure you don’t give in to false pledges. Conversely, avoid SEO services that provide you with a time limit. A good SEO company knows that optimisation is an ongoing process and they should be able to offer you regular maintenance, customer support and proper upgrading.

SEO Technique

What SEO strategy will your SEO Company use to raise your ranking? You should look out for companies that will utilize spam advertising methods to rank you on top in no time. If the strategy includes any form of dishonest practice, such as spamming or deceiving online search engines, then you should instantly turn away.

An excellent SEO company will certainly see to it that you will not be subjected to spam or misleading services. Keep in mind that if it is based on using deceitful strategies, your site might be taken out of google‘s indexing, which will certainly lead your site to being blacklisted. Knowing your SEO Company and doing your own research on how proper SEO is done is extremely vital in choosing the ideal firm.

Providing Targeted Traffic

Do they understand the distinction between plain traffic and targeted traffic? You will hire the services of an SEO Company mainly due to the fact that you need to attract traffic into your website. However, what you need is targeted traffic that gets you visitors who might be genuinely interested in purchasing your products or services. This is based on your desired keywords in order to generate leads.

You don’t want irrelevant traffic that comes to your website because of irrelevant keywords. Unqualified traffic only enhances your bounce rate (surfers that arrive on your page and immediately leave) and not your sales. The right SEO Company will create relevant content for your website and distribute it to relevant channels, social media and Press Releases (PR). This will potentially lead to natural backlinks that will enhance your overall ranking in the search engine.

Transparent Deliverables

A professional SEO Company should have a clear course of action to attain the desired results in a given time frame. They should be able to show the client what’s being completed for the first month and subsequent months. With this, you will be able to determine how much work is being done in relation to your costs, allowing you to determine your ROI. A clear outline of work in the proposal should be available at any time to show the extent of the campaign. This includes how much fresh and high quality relevant content they are going to publish on your website every week. How many distribution channels? What social media, article directories and websites are they going to use to distribute your content? How many PR submissions? And how many backlinks have been generated? These are the qualifying questions that need to be answered by a good SEO firm.

Reporting

A comprehensive report system should be provided to show the progress of the SEO campaign, as well as ranking status of the site. This reporting could be monthly or quarterly. The report should be clear and concise, using the right combination of graphics and texts. This will be the bench mark of how the firm is progressing towards your desired ranking status.

Performance Guarantee

Does the SEO Company offer some kind of guarantee, such as a percentage increase in traffic? Although there are a lot of factors involved in an SEO campaign, a professional SEO company will be able to give performance guarantees based on their years of experience and proven methodology.

These are the major considerations you need to look at when hiring an SEO Agency to make sure that you don’t pour your money down the drain. SEO is a vital marketing strategy to make your brand highly visible online to your target market and to grow your business. It is a time-consuming effort, but it has greater ROI in the long run when compared to other marketing options.

THE NEXT STEP IS YOURS.

#Secrets #Hiring #SEO #Company

Source by Newman Ramirez

SEO Web Design Secrets – Search Engine optimisation Tips For Beginners

SEO Web Design Secrets - Search Engine Optimization Tips For Beginners

SEO Web Design Secrets – Search Engine optimisation Tips For Beginners

SEO web design is a skill that can be learned, though most search engine optimisation for beginners courses dwell too much on linking strategy as opposed to web site design per se.  There are many ways for most normal people to get an improved search engine ranking, and secure a high search engine listing, and while linking is important, good on-site SEO is also necessary.

Although it might not seem like it, getting a good listing on google or any of the other search engines is not as difficult as many like to claim. There are rules to follow, and if you play the game properly then the outcome should be in your favour.  The tips provided  in this article are not really secrets as such; although many people offer to divulge marvelous secrets to you, all they are giving you is stuff that people have been using for years.

So you won’t get any secrets here.  I have nothing hidden away that I don’t want anybody to know, and if I had I wouldn’t tell you about it! Would you?  If you had some secrets that were so valuable that they were making you money, would you give them away free in an article like this one?  Of course you wouldn’t!

So here are my not-so-secret tips on getting a good listing in google and improving your search engine ranking.  You likely know a fair bit about meta tags, and have been informed that most are not used by search engines.  Well let me tell you something. If you ‘google‘ Article Services you will finds my website right at the top in the #1 position for that keyword. Check the description that google provides right under the title: that is exactly as it is in the ‘Description’ tag that I have on the site. So don’t let anybody tell you that google don’t use the Description tag, because they do.  So do Ask and MSN (now Live Search), and Yahoo also uses it, but not the whole thing exactly as written.

The Keyword tag is another matter.  google aren’t interested in what you tell them the keywords are:  they decide the relevance of the page themselves from the text and Alt tags on the page. google no longer need keyword repetition to understand what you are writing about:  they have the LSI algorithm now, that will determine the meaning of your page from the character strings it contains.  The algorithm is programmed to calculate a relevance factor from the vocabulary you use in relation to the rest of the vocabulary on the page. However, back to SEO web design, and some search engine optimisation tips for beginners. 

In addition to the Description meta tag, the HTML tags you should use are:

1.  The Keywords meta tag.  Although little used it only takes a second to put in, and does no harm.  There is evidence that some search engines might use it. The rest of the meta tags are pointless.

2.  The TITLE tag.  This is the title of your web page, and should contain the primary keyword for the page.  Each page should be written round one primary keyword that relates to the subject of your website or niche.

For example, if your niche is costume jewelry, the primary keyword for your home page would be ‘costume jewelry’.  You could then have a number of ‘silos’ with a main page title each.  The title of one main silo page could be ‘simulated diamonds’ and the first page title of that silo could be ‘garnets’. All of these are the primary keywords for their respective pages.  Another silo could be ‘colored gem stones’, with that as the primary keyword for the main silo page, and that for your first sub-page in that silo could be ‘citrine’. And so on.

Each page must have one primary keyword, and it should be included in the Title tag for that page. The Title tag does not appear in the body of the article, but in the HTML between the two HEAD tags in your html.

3.  The H tag.  These are heading tags, with H1 being the most important. The heading for each main section in your page should be contained within H1 tags, and many pages have only the one set of such tags.  Subheadings, containing secondary keywords, should be contained within H2 tags, and so on. Thus, in the example above, the heading or your garnets silo could be could be ‘Garnets in Costume Jewelry’ in H1 tags. 

After an introduction to garnets, you could then have an H2 heading containing ‘The Source of Garnets: Where Garnets Come From’,  then another passage of text headed  ‘How Garnets are Cut for Costume Jewelry’, again held in H2 tags.

4.  The ALT attribute.  Use ‘Alt = ‘ within the Img tags of your images and graphics.  This lets the search engines know what the graphic is about:  search engines do not read graphics, and the Alt attribute offers you the chance to use your graphics meaningfully with respect to SEO web design.

TEXT FORMATTING

That’s all you have to worry about regarding the HTML tags. You text formatting can be used to emphasize to search engines what the important text on your page is.  Thus, if you use bold text, underscoring or italics, they indicate the important words and phrases.  Thus, use the ‘STRONG’and ‘U’ html tags in your heading.

WRITE NATURALLY

Don’t worry too much about your keyword density (KD), other than having to much. Too high a KD could harm you if google thinks you are making unnecessary use of them. Write naturally for human readers, and not robots. If your text reads well and makes it clear what the subject of the passage is about, then you will be fine. In my writing I ignore the concept of KD altogether. I use my keywords as indicated above, and also in the first and last 100 characters on the page (or at least in the last paragraph somewhere).

Good SEO web design is not keyword fixated, but contains good contextually related vocabulary that the LSI algorithm can use to target the relevance of the page to the search term being used by somebody using the search engine to find information. That’s all a keyword is:  a term used by somebody looking for information.  If you cannot work without a target KD, then I would go for a max of 1% with plenty associated vocabulary, synonyms. Related terms, etc. 

Thus, if you are writing a 400 word article on the keyword ‘losing weight’, use these words four times, not twelve (1% not 3%)

None of these are web design secrets, and I doubt if there are any such secrets left any more. I suppose the only thing even approaching a secret here is that my description meta tag is copied exactly by google in the listing for my #1 placed website.  That allows you to determine how google users see the description of your site in the listing. 

I have several more SEO web design tips to offer, but these will be the subject of another article. In the meantime if you implement these search engine optimisation tips for beginners, then you should soon see an improvement in your website’s search engine ranking.

#SEO #Web #Design #Secrets #Search #Engine #optimisation #Tips #Beginners

Source by Peter Nisbet

Freelance Copywriter Secrets: Make More Sales Writing Cliffhanger Copy

Freelance Copywriter Secrets: Make More Sales Writing Cliffhanger Copy

Freelance Copywriter Secrets: Make More Sales Writing Cliffhanger Copy

Freelance copywriter, writing web content, copywriting tips

Some things in business are counter-intuitive. One example is the long sales letter. After decades of research, the results are in, longer sales letters sell better than short sales letters.

We all naturally think brevity is the best way to go, but the numbers don’t lie.

The reason is that if someone is interested in your offer, they naturally want to read more. Questions form in their minds and they want answers to those questions. So as long as your long copy prompts those questions in their minds and promises to deliver answers to them, your chances to sell to those individuals goes up.

Of course this assumes your long copy is well-written.

Go back to what I just said earlier. As long as your long copy 1) prompts the reader to ask questions, and 2) promises to answer those questions, you will sell.

I did NOT say to answer those questions right away. Curiosity is one way to keep your reader in an excited state long enough for you to give your entire sales message.

One effective way I have seen is for copywriters to put phrases like, “Find out how you can ______, on the next page.” Or, “Learn how to keep this from happening to you on the next page.”

These sales letters refuse to let go of the readers’ interest and actually read like a cliffhanger.

I like to use a technique I call “The Cart Before The Horse Technique.” All I have to do is mention a string of benefits or warnings, and promise to reveal the answer shortly.

Here’s an example: “Did you know that there is one food item that can help you lose about a pound or more a week if you eat one with every meal? Did you know this food item also tastes delicious, makes a perfect snack and has so many nutritional benefits that it can add years to your life? What is this wonderful food? It is ………….the apple.”

Bet you didn’t know all that about the apple, did you? And I bet you weren’t about to stop reading until you found out what food I was talking about.

Write longer sales letters. Excite your readers’ curiosity and promise to answer their questions shortly. Do all that and you will see your sales climb through the roof.

freelance copywriter, writing web content, copywriting tips

COPYRIGHT(C)2006, Charles Brown. All rights reserved.

#Freelance #Copywriter #Secrets #Sales #Writing #Cliffhanger #Copy

Source by Charles Brown

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