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Search Engine Optimisation Fundamentals

Search Engine Optimisation Fundamentals

Search Engine Optimisation Fundamentals

So why bother Optimising your website? Firstly, it is your choice but if you are serious about your business than SEO should be given serious consideration. There are plenty of so called SEO companies out there that promise the world, charge a fair price and then optimise your site on keywords and terms that no one searches on. What good is that? No good at all!

Ultimately there is no definitive on search engine optimisation apart from patience. That really is the name of the game. The key elements that should be adhered to with regards to on page factors are numerous. Firstly, all title tags of your site should show the main key terms that you are optimising under. Do not exhaust this and pay attention to the number of characters that you use. The meta keywords again should not be exhausted and in the meta description of your site do not overload the key terms. Search engines are wary of this and produce a description that contains your main terms and related terms to your site and business.

In the content of your site by all means use your key terms but again not to a ridiculous level. google and other search engines do give some credit for this but I do not believe to the level most “gurus” state. What is important is content. A high level of content that is changeable on a regular basis will help you. Search engines crave new content and your site would expected to be crawled more often the more this happens. A great way to improve this is by utilising a “blog”. By instigating a blog to your site and regularly updating will surely improve your rankings and also help people find your product or service a lot more often. This is a highly under used area of SEO by website owners and will certainly assist you.

The key factor in SEO is linking. The internet is all about sites that link to each other. That’s what makes it “tick”. google marks each page on the internet by level of page rank or PR. It scores it from 0 to 10. The higher a PR page that links to your site the greater weight it gives to your site. Be careful when submitting to website directories, especially with paid listings. The site may state a PR5, 6 or 7 but the crucial element is the PR of the page that your link will ultimately come off. Also be sure to use the correct anchor text. Don’t use your business or company name but a key phrase that you use in your title tags of your site.

These are basic and fundamental areas of search engine optimisation and if adhered to will certainly assist you in ranking your site and content higher in free search.

#Search #Engine #Optimisation #Fundamentals

Source by Gareth Owen

Fundamentals Of Search Engine optimisation

Fundamentals Of Search Engine Optimization

Fundamentals Of Search Engine optimisation

Search Engine optimisation or SEO is the process of increasing the visibility of a website to search engines, so that they may pick it up and display it as a result when a relevant search is specified.

There are millions and billions of people who visit the internet, searching for specific information everyday. More often than not, these people do not exactly know where their required information will be located. So they run a search on their topic of interest on these engines (e.g. google, Yahoo, MSN etc.), using certain phrases and words, known as “keywords”. In turn, the search mechanism in these engines scans the World Wide Web for matching results and produces a list of relevant websites. In order to be better visible to search engines, websites need to be optimized in terms of their design, content/keyword usage etc.

These search results are also known as organic, natural or unpaid results or lists. This is because these are unbiased natural results and a small company stands an equal chance of being visible as that of a multinational company. The one who wins is the website that manages to get listed on page 1 search, towards the top. Page One ranking is an extremely desirable position for all websites. This is the case because almost 85% searches generated by users, stop at page 1 and do not go beyond it.

A related term one may come across is SEM or Search Engine Marketing. The difference between SEO and SEM is that SEM focuses on paid listings. In other words, they are sponsored or advertised search results that companies pay for to be displayed.

There are different SEO techniques that are employed to enhance a website’s visibility to search engines. These techniques can broadly be categorized as those search engines approve of (white hat SEO techniques) and those SEO techniques that search engines do not approve of. When search engines find a website employing SEO techniques they do not approve of, they delete the website from their indices. White hat SEO include directory submissions, article submissions, social bookmarking, forum postings, blog commenting etc.

There are many companies that offer SEO consultancy and services to those looking to optimize their web presence. These consultants may be individuals or companies. It is of great importance for small businesses to hire an SEO company before starting their website designing and involve them in the process from day one.

#Fundamentals #Search #Engine #optimisation

Source by Bushra K Hashmi

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