Choosing the Right SEO Services For Your Company
Search Engine Optimisation is no longer the ‘dark art’ it used to be. Anyone with enough time and a general grasp of technology can learn enough to ensure they can handle their own SEO requirements and maybe even do better than the consultants can. But how do they even start?
Well, some companies offer a range of SEO Services and many will offer a reduced cost in return for the customer taking on some of the burden themselves. Let’s keep in mind one thing: SEO is a time-intensive task and time is expensive. One hour of consultancy work can cost in the region of £50, something you could do yourself really because much of this work is just donkey-work, no skill involved.
So, why not learn a bit yourself and save a bit of cash?
Many SEO companies won’t offer these services as they see them as essentially teaching the competition how to do their work – but let’s face it, there are enough courses around and information on the Internet already so if they were so inclined they could do it anyway. Such protectionism should be frowned upon, choose a nice open company that is willing to teach you at the same time and you’ve found a gem!
If you find a company that helps you to learn the process of SEO at the same time as working with your site to increase it’s ranking then you are in a great position. Firstly, you can hold the company to account – they can’t just sit back and take your money while you see no results. Secondly you can learn the ins and outs of the process and do a lot of the work yourself. Very often, companies offering these sort of services very often have a sliding scale of charges so you can spend less the more you learn.
There is, however, another option. If your company is large enough, you could opt to go for a full training course where you simply learn everything you need to know and then implement it yourself. Again, don’t go for a company that just provides SEO training, opt for one that offers a range of SEO services so they can prove that they actually know what they’re talking about.
Too many companies offer training when they are really just reciting verbatim what can be found in many manuals. Find a company with a track record and a tutor who knows what he or she is talking about before believing anything they say.
There is one last thing to remember. SEO is a moving target and you cannot use the techniques you learned last year this year and next. You need to stay up to date and make sure you keep your ear to the ground. Again, a good SEO services company will help you with this and offer to keep you up to date via email, RSS feeds and other means to ensure you are constantly ahead of the game.
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